TransUnion Transforms Digital Marketing with Autonomy, an HP Company
PALO ALTO, Calif. -- Autonomy, an HP Company, today announced that TransUnion, the global leader in credit information, relies on Autonomy’s digital marketing suite to deliver an engaging, helpful, and compelling online experience to its customers.
A longtime Autonomy Web Content Management customer, TransUnion serves over 45,000 businesses and approximately 500 million customers worldwide. The company uses Autonomy TeamSite and LiveSite to rapidly create and publish dynamic web content, and Autonomy Optimost to test various content combinations to determine which layout generates the highest conversions. In one test alone for TransUnion’s identity theft and protection product, TransUnion increased uplift and conversion by over 30 percent with Autonomy Optimost.
“Autonomy plays a key role in our mission to deliver products and services that help consumers better understand and manage credit to achieve their financial goals,” said Pat Nieman, vice president of engineering, at TransUnion. “We appreciate the collaborative approach from the team at Autonomy – they are focused on helping us design, create, and test successful digital marketing strategies that serve our customers and ultimately lead to increased conversions.”
TransUnion continues to expand its use of Autonomy. The organization recently integrated Autonomy LiveSite with technology from Hybris, a multichannel commerce solution, so that TransUnion can dynamically deliver appropriate content based on consumer interest and purchasing activity on the TransUnion site. Likewise, TransUnion plans to leverage the Autonomy digital marketing suite to localize content as it continues to expand its business internationally.
“TransUnion is a wonderful case study for the power and impact of a well-conceived digital marketing strategy,” said Rafiq Mohammadi, general manager, Promote, Autonomy, an HP Company. “Few organizations have the scale and diversity of content, and TransUnion has pulled this off beautifully by delivering a highly elegant, intuitive website that pleases customers and grows the business.”
Please visit the Autonomy Promote website to learn more about Autonomy’s digital marketing solutions.
Autonomy, an HP Company, is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy’s powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a unique tool for companies seeking to get the most out of their data. Autonomy’s product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit www.autonomy.com to find out more.
As a global leader in credit and information management, TransUnion creates advantages for millions of people around the world by gathering, analyzing and delivering information. For businesses, TransUnion helps improve efficiency, manage risk, reduce costs and increase revenue by delivering comprehensive data and advanced analytics and decisioning. For consumers, TransUnion provides the tools, resources and education to help manage their credit health and achieve their financial goals. Through these and other efforts, TransUnion is working to build stronger economies worldwide. Founded in 1968 and headquartered in Chicago, TransUnion reaches businesses and consumers in more than 32 countries around the world on five continents. www.transunion.com/business.
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