HP Powers Retailers’ Omnichannel Strategies at National Retail Federation Convention
NEW YORK – HP this week is demonstrating its full portfolio of solutions that help retailers offer customers a more seamless, or “omnichannel,” experience across all sales channels in Booth 1617 at the National Retail Federation (NRF) show.
HP is showcasing products and services that include mobile and traditional point of sale (POS) systems, self-service checkout, interactive signage, printing, big data and analytics, and infrastructure solutions.
“One of the biggest struggles retailers face is providing shoppers with a consistent experience across web, mobile and in-store channels,” said Ray Carlin, vice president and general manager, Retail Solutions, HP. “HP has a broad portfolio of end-to-end solutions from traditional and mobile POS systems to interactive and self-service solutions that enable retailers to provide a seamless experience with maximum engagement across key customer touch points.”
HP is showing a number of solutions for the first time at NRF, including:
- The HP RP7 Retail System, a versatile all-in-one system with a sleek and stylish design ideal for retail or hospitality environments.
- The RP3 Retail System, which offers retailers a compact design that maximizes space without compromising on key connectivity features for needed peripherals such as barcode scanners, receipt printers and magnetic stripe readers.
- The new HP ElitePad and accessories for the enterprise—a tablet that gives retailers the flexibility to service the customer anywhere in the store and enables sales associates to find information or items that may not be on the store floor, greatly enhancing the customer experience.
Other HP solutions and demonstrations in the booth include:
- HP Interactive Signage showcases the flexibility of interactive in-store solutions and customer-engaging applications, including HP’s micro-bezel displays for video walls. These solutions are designed to easily integrate into a retailer’s existing infrastructure and in-store architecture. One of the very few brands offering comprehensive digital signage solutions, HP can deliver quick and easy access to information, entertainment and other applications. Also on display are HP Media Players optimized for smooth and reliable playback of digital signage media and demanding digital-signage duty cycles.
- HP Retail Touch Monitors (available in 15- and 17-inch diagonal displays) offer maximum usability and durability, with flush-glass design and features. The monitors include projective capacitive touch technology—the same intuitive, highly responsive and familiar touch offered on tablets and smartphones. They can be used as customer-facing displays paired with a POS system, or can be wall mounted.(1)
- Self-checkout Solutions—including the HP CX1, which is a cost-effective, flexible, self-checkout solution in a small configuration—help retailers manage lines and handle peak-hour traffic by offering customers the option of scanning their own items. HP also offers Self-service Solutions in the form of customized and scalable hardware kiosks for in-store promotions, instant coupons and sharing product information.
- HP Autonomy Analytics Solutions can help retailers realize comprehensive return on investment (ROI) from marketing programs. These solutions enable marketers to blend clickstream data with unstructured, human information and other third-party data to gain a more complete and actionable understanding of customer interests and sentiments. The Autonomy Marketing Performance Suite is a powerful way to manage Big Data for building a clear competitive advantage in the marketplace.
- HP Printables allow retailers to send personalized coupons and content on demand directly to HP web-connected printers. Consumers get the smart savings they want and retailers get a cost-effective, safeguarded and scalable way of marketing to them.
Join the Tweet-up on Tuesday, Jan. 15 at 11 am ET at the HP booth for a discussion on “Digital Signage that Delivers on the Omni-channel Promise.” It will include demos from HP and digital signage partners including Reflect Systems, SapientNitro, Scala and YCD. The Tweet-up is aimed at bloggers and other attendees who want to see what is possible with HP’s innovative signage solutions.
(1) Mounting hardware sold separately.
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