Press Release: 31. October 2011
Topics:

HP Offers Workstations Optimized for Adobe, Avid and Sony Software

PALO ALTO, Calif. -- To ease the transition to next-generation video editing platforms for both professionals and entry-level editors, HP today introduced desktop and mobile workstation configurations optimized for video editing.

Working with software partners Adobe, Avid and Sony Creative Software, HP is providing customers in the media and entertainment industries with exclusively designed workstations that can handle the rigors of complex editing.

“HP delivers solutions for a full range of video editors – from wedding and event videographers who value streamlined editing solutions, to post-production professionals who need powerful tools to blaze through intricate projects,” said Jeff Wood, vice president, Global Marketing, Commercial Solutions Business Unit, HP.

HP Workstations offer the power and performance for demanding projects that require advanced technologies, including stereoscopic 3-D editing, Blu-ray support(1) and multicamera editing, as well as legacy project support for traditional tape-based workflows.

Tapping the power of Intel® Xeon® and Core™ processors paired with NVIDIA® Quadro™ graphics, HP Workstations deliver performance that lets the creative process flow uninterrupted from inception to final product.

In addition to workstations, new HP ZR Series Performance Displays and the HP DreamColor LP2480zx deliver exceptional performance and accuracy for creative professionals. The recently announced 20- to 27-inch performance displays offer industry-standard inputs, the highest-performance in-plane switching screen technology, and sRGB and Rec. 709 color primaries at exceptionally low prices for color-critical applications.

HP Mobile Workstations also include HP DreamColor panels for reference quality color in the field for those who tackle production and post-production on the road.

Hardware solutions for the full range of editing software

HP’s key editing software partners include:

  • Adobe: Adobe Premiere® Pro software paired with an HP desktop or mobile workstation provides impressive performance and faster editing with true native format support for the most demanding high-definition (HD) workflows, from 2K to 5K and beyond. Intel processing power and NVIDIA Quadro support from HP’s optimized configurations enable Adobe users to take advantage of the acceleration capabilities of Adobe’s Mercury Playback Engine technology.
  • Avid: Avid is legendary for providing trusted software for film and video editing with strong editorial tools, dependable media management and innovative capabilities. Unique time-saving and creative features like Avid Media Access, PhraseFind powered by Nexidia, ScriptSync®, and Mix and Match all benefit from the power of HP configurations. The combination of HP’s reliable desktop and mobile workstations with Avid Media Composer®, NewsCutter®, Symphony® and Avid DS software enables the highest-profile film and entertainment projects in the industry.
  • Sony Creative Software: HP Workstations optimized for Sony’s Vegas™ Pro offer a robust and progressive platform for content creation and production. Vegas Pro’s full professional audio features and exceptional GPU-enhanced performance enable editors to enjoy improved functionality and high performance from a single application. Support for advanced features, such as stereoscopic 3-D editing and native Blu-ray authoring, and legacy features, such as tape-based workflows, make Vegas Pro an excellent single application solution.

Exclusive availability from video specialty resellers

HP workstations and accessories optimized for video editing are available at select video editing value-added resellers. Information for locating a reseller is available at http://www.techdata.com.


(1) As Blu-ray is a new format containing new technologies, certain disc, digital connection, compatibility and/or performance issues may arise, and do not constitute defects in the product. Flawless playback on all systems is not guaranteed. In order for some Blu-ray titles to play, they may require a DVI or HDMI digital connection and the display may require HDCP support. HD-DVD movies cannot be played on this workstation.


Intel, Xeon and Core are trademarks or registered trademarks of Intel Corp. in the United States and other countries. Adobe and Adobe Premiere are trademarks of Adobe Systems Inc.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of growth strategies, transformation initiatives and restructuring plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of growth strategies, transformation initiatives and restructuring plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2011 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2010. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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