HP Powers Engaging Digital Experiences with Enhanced Rich Media Management Solution
PALO ALTO, Calif. — HP Autonomy today announced HP MediaBin 8.1, the latest evolution of its market-leading digital asset management software to help organizations leverage rich media assets in digital marketing campaigns more effectively, enabling them to deliver more powerful customer experiences across all channels, and resulting in greater engagement, increased conversion rate and higher-impact marketing.
The explosion of rich media has raised customer experience expectations, making delivery of compelling, visually rich media across a variety of channels pervasive in today’s competitive marketing campaigns. Organizations are increasingly challenged to not only understand the meaning contained within rich media assets but also effectively utilize and manage the critical information that lies within multimedia content.
HP MediaBin 8.1 simplifies the core tasks of media management, search and publishing while providing advanced scalability and in-depth, real-time media monitoring and analytics for all rich media assets, including images, audio and video files.
HP Autonomy also announced collaborations with leading online video platform vendors Brightcove and Limelight Networks. With this integration, HP MediaBin 8.1 provides its users with best-of-breed solutions to manage, distribute, stream and analyze video assets to an online audience in a few simple clicks.
“HP Autonomy is continuing to provide solutions like HP MediaBin 8.1 to meet the exponential growth of rich media, helping organizations leverage invaluable data from multimedia content to develop dynamic and compelling online experiences for customers,” said Rafiq Mohammadi, general manager, Marketing Optimization, HP Autonomy. “Together with our partners, we are delivering product innovations that simplify rich media management, leading to more defined and deliberate marketing campaigns that truly resonate with customers.”
Powered by HP Autonomy’s meaning-based computing platform, HP IDOL, HP MediaBin 8.1 helps organizations deliver high-impact marketing and communications that fully leverage rich media with greater agility and brand equity. The current release includes the following updates:
- Simplified metadata management: through advanced grouping and bulk editing of data associated with a variety of assets, users can customize the way their assets are searched for and organized.
- Increased usability: the ability to immediately sort, filter and view rich media provides new options for users to organize and preview items, making it easier for users to collect, move, edit, and upload or delete multiple rich media assets.
- Conceptual asset search: by leveraging advanced algorithms in HP IDOL 10.5, users receive real-time suggestions and recommendations for increased digital asset relevance.
- Open integration and workflow: through integration of HP Process Automation 7.4.1, users can create models and monitor visual workflows for any process related to asset ingest, transformation and distribution. Open API technologies and web services enable integration of third-party applications and development of customer user interfaces.
- Choice of deployment models: advanced on-premises, cloud and hybrid implementations include increased performance and security functionalities.
“Brightcove customers create and manage an ever-increasing number of rich media assets across a large number of distribution channels and devices,” said David Sayed, vice president, Product Management , Brightcove. “For organizations using both HP MediaBin and Brightcove Video Cloud, we are excited about the level of integration that is now available, which will further enable organizations to manage and leverage their rich media assets.”
“Organizations are increasingly looking for new ways to integrate digital assets and video to create compelling customer experiences,” said Edgardo Nazario, vice president, Cloud Solutions, Limelight Networks. “With HP MediaBin 8.1, users get a solution that combines strong digital asset management capabilities with a robust analytics platform. We’re pleased to work with HP Autonomy to help organizations engage their audiences by delivering stronger, more impactful rich media assets.”
HP MediaBin 8.1 is available now.
Additional information is available at www.autonomy.com/products/mediabin. HP also will be demonstrating the new software at NAB 2014 in the HP Meeting Place and Demos center at the Las Vegas Convention Center South Hall S111 April 7 to April 9 from 9 a.m. to 6 p.m.
About HP Autonomy
HP Autonomy is a global leader in software that processes unstructured human information, including social media, email, video, audio, text and web pages. Using HP Autonomy’s information management and analytics technologies, organizations can extract meaning in real time from data in virtually any format or language, including structured data. A range of purpose-built market offerings help organizations drive greater value through information analytics, unified information access, archiving, eDiscovery, enterprise content management, data protection and marketing optimization. Additional information is available at autonomy.com.
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