HP Sponsors Universal Pictures and Illumination Entertainment's 3-D CG Feature, "Dr. Seuss' The Lorax"
PALO ALTO, Calif. --HPtoday announced its sponsorship of the release ofUniversalPictures and Illumination Entertainment’s 3-D CG(computergraphics) feature, “Dr. Seuss’ The Lorax,” openingnationwide onMarch 2.
In tandem withcollaboratingwith Universal Partnerships & Licensing(UP&L) in support ofthe film, HP is launching a series ofeducational programs toconnect its long-standing leadership inenvironmental sustainability with its commitment to education.
“The theme ofresponsibleconsumption is a priority throughout HP and spreadingthe messageof ‘Dr. Seuss’ The Lorax’ is something we are passionateabout,”said Jeff Walter, director, Environmental Sustainability andSocialInnovation, Imaging and Printing Group, HP. “’The Lorax’ isnotonly an inspired tale told by one of the world’s mostbelovedchildren’s authors, it is also an ecological challenge thatringstrue in today’s time.”
“Every InklingMakesa Difference”
HP is working withUniversalPictures and Scholastic to create supplementalscience-basededucational materials focused on sustainability. Theprogram, “EveryInkling Makes a Difference,” is designed to helpteachers discussenvironmental issues with their students and learnabout actionsthat families can take toward sustainability.
Thestandards-basedmaterials created for elementary and middle schoolclassrooms areavailable for free to all teachers and familiesonline at www.scholastic.com/thelorax/.
Additionally,beginningMarch 2, students can enter the “Every Inkling WritingContest.”Parents and teachers can help students submit a storydescribing acreative new idea for how they or their communitiescould live moresustainably and be entered to win prizes designed tofurther theireducational future, including a $10,000 collegescholarship fromHP.
HP empowers consumersto“Print Like The Lorax” – a reference to making moresustainablechoices when printing. The company is now offeringvideos andeducational content with practical tips on selectingprintingproducts designed with the environment in mind, choosingpaperscertified by the Forest Stewardship Council (FSC) andrecyclingused cartridges through the HP Planet Partners program.
The companyencouragescustomers to print responsibly through its commitmenttoresponsible forestry programs, recycling innovations andcommitmentto energy efficiency. HP sets the precedent for people to“PrintLike The Lorax” in the following ways:
- Expanding the use of recycled plastics in itscartridgemanufacturing process, which has already produced morethan 2billion cartridges made from recycled plastic.
- Leading the market in the use of recycled content in imagingandprinting products, as evidenced by using more than 100millionpounds of recycled plastic in HP printing productssince2007.(1)
- Committing to offer at least 50 percent of HP-branded paperaseither FSC®-certifiedorcontaining more than 30 percent post-consumer content by the endof2015.
- Joining the FSC as a member to promote responsibleforestrypractices around the globe.
- Joining the World Wildlife Fund’s (WWF) Global Forest and Trade Networkin2009, making a commitment to protect forests and extendingthatcommitment in 2012 by supporting WWF’s efforts to conservemangroveforests in Indonesia and protect the proboscis monkey,anendangered species.
- Surpassing its goal to improve the overall energy efficiencyofprinting products. HP improved the overall energy efficiency ofitsink and laser printing products by 46 percent from 2005 to2011,exceeding its original goal of 40 percent.
Lorax-themedprinterapp and widget
Additionally, HP willbeenabling access to Lorax-themed content via a new printer appandwidget as well as on www.hp.com/create. Thiscontentincludes coloring pages, puzzles and other family activitiesthatare infused with eco-friendly tips.
CustomizableLorax--themedposters, greeting cards and other custom projects canbe created atthe HP photo kiosk exclusively at local Walmartstores.Lorax-themed photo books can be orderedatwww.Snapfish.com/Lorax.
Additional informationisavailable at www.hp.com/go/Lorax.
About Dr.Seuss’The Lorax
From the creatorsofDespicable Me and the imagination of Dr. Seuss comes the3D-CGfeature Dr. Seuss’ The Lorax, an adaptation of the classictale ofa forest creature who shares the enduring power of hope.Theanimated adventure follows the journey of a 12 year old ashesearches for the one thing that will enable him to wintheaffection of the girl of his dreams. To find it, he mustdiscoverthe story of the Lorax, the grumpy yet charming creaturewho fightsto protect his world.
Danny DeVito lends hisvocaltalents to the iconic title character of the Lorax, while EdHelmsvoices the enigmatic Once-ler. Also bringing their talents tothefilm are global superstars Zac Efron as Ted, the idealisticyouthwho searches for the Lorax, and Taylor Swift as Audrey, thegirl ofTed’s dreams. Rob Riggle plays financial king O’Hare, andbelovedactress Betty White portrays Ted’s wise Grammy Norma.
Dr. Seuss’ The Lorax isthethird feature created by Universal Pictures andIlluminationEntertainment (Despicable Me, Hop). www.theloraxmovie.com
Universal Pictures isadivision of Universal Studios. Universal Studios is partofNBCUniversal. NBCUniversal is one of the world’s leading mediaandentertainment companies in the development, productionandmarketing of entertainment, news and information to aglobalaudience. NBCUniversal owns and operates a valuable portfolioofnews and entertainment networks, a premier motion picturecompany,significant television production operations, a leadingtelevisionstations group and world-renowned theme parks. ComcastCorporationowns a controlling 51% interest in NBCUniversal, with GEholding a49% stake.
ScholasticCorporation(NASDAQ: SCHL) is the world’s largest publisher anddistributor ofchildren’s books and a leader in educationaltechnology and relatedservices and children’s media. Scholasticcreates quality books,print and technology-based learning materialsand programs,magazines, multi-media and other products that helpchildren learnboth at school and at home. The Company distributesits productsand services worldwide through a variety of channels,includingschool-based book clubs and book fairs, retail stores,schools,libraries, on-air, and online at www.scholastic.com.
About theForestStewardship Council
The ForestStewardshipCouncil (FSC) protects forests for future generations.As anindependent non-profit organization, FSC promotesenvironmentallysound, socially beneficial and economicallyprosperous managementof the world’s forests. There are nearly 5,000companies and 150million acres of forest certified to FSC’s highstandards in theU.S. and Canada.
WWF is the world’sleadingconservation organization, working in 100 countries fornearly halfa century. With the support of almost 5 million membersworldwide,WWF is dedicated to delivering science-based solutions topreservethe diversity and abundance of life on Earth, halt thedegradationof the environment and combat climate change. Visit www.worldwildlife.orgtolearn more.
(1) IPGResearchAlliance, July 2011. Based on a survey of publiclyavailableinformation.
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