Press Release: 16. April 2010

HP Expands Large format Portfolio for Signage Market

New 104-inch Dual Roll Kit extends printing capabilities

BARCELONA, Spain, 08 April 2010 - HP today announced its suite of solutions for the signage market - currently on display at the International Sign Association (ISA) International Sign Expo 2010 - to help print service providers (PSPs) increase productivity and capture new growth opportunities.

Highlights include:

  • The new HP 2.6 m (104-inch) Dual Roll Kit for HP Latex printers, which allows printers to increase productivity by turning around single jobs faster or printing two jobs at the same time

"HP is committed to providing our customers with technologies and solutions that help them increase application offerings and operational efficiencies," said Yariv Avisar, vice president and general manager, Scitex Large format Solutions, HP. "With the addition of the Dual Roll Kit and strong customer momentum across the portfolio, it is clear that HP is delivering solutions that demonstrate our understanding of the market and ability to meet customer needs."

HP increases productivity and application capabilities for HP Latex customers

The HP 2.6 m (104-inch) Dual Roll Kit for the HP Designjet L65500 Printer allows customers to significantly increase productivity with the ability to produce single jobs faster with two side-by-side rolls or two different jobs at the same time. Beta customers have reported that they can reach the same level of productivity with two 1.2 m (48-inch) prints with the Dual Roll Kit as with one 2.6 m (104-inch) print. This accessory accommodates rolls of varying widths and lengths. Its stable, reliable design equalizes tension, enabling unattended operation similar to single-roll printing.

"Our productivity has improved with the HP Dual Roll Kit as most of our jobs use banner media narrower than 1.2 m, so we can print on two rolls simultaneously," said Margarita Campos, operations manager at Look Print, a digital large format print shop based in Sydney, Australia, and Dual Roll Kit beta customer.

Since its launch in May 2008, the HP Latex portfolio has seen strong market acceptance with worldwide customer installations, plus more than 50 vendors and 300 media solutions tested and profiled through the HP Latex Solutions Media Programme. Orders for the HP Designjet L25500 Printer have already exceeded expectations by 45 percent, and HP Designjet L65500 printers have produced more than 3 million m2 (32 million ft2) with pages growing at 52 percent quarter over quarter.

Demonstrating the strength of HP Latex Inks for vehicle graphics, HP is the official printer of the American Wrap Star 2010 contest during ISA, producing all of the vehicle wraps, banners and signage for the event. The HP Designjet L65500 Printer will be used to produce more than 1,000 m2 (11,000 ft2) of wrap material for the contest, which includes four rounds of vehicle graphic installation competitions to determine who can wrap a car with the fewest errors in the least amount of time.

More information on the HP large format portfolio is available at www.hp.com/go/GSB and on Twitter at www.twitter.com/hpgraphicarts.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

Editorial contacts:

Jonathan Graham, HP
+49 (162) 263 3046

Carlyn Samuel
Bespoke for HP
+44 (0)1737 215 200
carlyn@bespoke.co.uk

Hewlett-Packard Española
HP Sant Cugat
Avda.Graells 501
08174 Sant Cugat del Vallés
Barcelona
Spain
www.hp.com

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com