Introducing HP SmartPlanner 3.0

BARCELONA, Spain, 11 May2010 - HP SmartPlanner 3.0 is a newly enhanced job estimation andbusiness planning tool. Part of the HP Graphic Arts CaptureBusiness success programme, it is designed to take the guessworkout of estimating.

Available to HP Indigocustomers free of charge, HP SmartPlanner 3.0 is ideal for printservice providers (PSPs) wanting to expand their businesses, moveinto new markets, increase their companies' revenue or purchase anew press.

For PSPs specialising incommercial printing, label production, publishing or direct mail,there is a version of HP SmartPlanner 3.0 designed to suit every HPIndigo user's needs.

HP SmartPlanner 3.0 is ableto help define the cost of producing jobs on any HP Indigo digitalpress against any offset press. It can calculate job costs for bothdigital and conventional presses, in terms of time, costs andmargins. HP SmartPlanner 3.0 can be used to accurately determinethe end-to-end cost of a job, including printing, finishing andsupply chain parameters, to establish a breakeven point betweendifferent production processes. This allows users to analyse profitmargins so as to make a better informed decision when choosing howto produce a job.

As well as establishing thecost of simple jobs, HP SmartPlanner 3.0 is able to calculate thecost of complex applications, such as books and direct mail, bysplitting the item into different sections for analysis. Thisallows users to select the most cost-effective form of productionfor each component to maximise revenue from every opportunity.

With new, automatedfeatures, the system enables users to build a profile for a typicalmonth's production, by importing jobs from management informationsystems (MIS), to obtain a detailed breakdown of the potentialconversion of jobs from conventional to digital production,increasing overall profitability.

HP SmartPlanner 3.0 is userfriendly, with increased functionality for added flexibility andreliable results. The tool has the ability to receive automatedupdates, ensuring that the results are based on currentinformation, allowing users to make informed decisions based on thevery latest technology. 

Adrian Tolley, productiondirector of HP Indigo PSP, Prime Group, based in Nottingham, UK,tested HP SmartPlanner 3.0. "The tools are simple to use and ittook me no more than half a day to create my company's profile andto obtain accurate results. From a user's perspective, the reallygreat feature of this software is that it allows you to see all thepricing, from both our digital and conventional equipmentside-by-side for a direct comparison. It makes it really easy forthe user to choose the most economic and profitable productionprocess."

For PSPs investigating thepossibility of purchasing a new digital press, HP SmartPlanner 3.0can be used to help define a pricing strategy based on theinvestment. "This is a great tool for those looking to buy a newpress. HP SmartPlanner 3.0 allows users to test the commercialviability of presses before making the decision to purchase it. Ata glance, the user can see how profitable potential new equipmentis compared to existing kit and can use this information to make asuccessful investment," said Tolley.

Key features andbenefits

  • Turnkey systems for comparing and contrasting digital andconventional output using custom or supplied press profiles

  • Automated calculation of crossover points to determine the runlengths where a job should be produced by digital or conventionalmethods

  • Support for the entire HP Indigo press range (sheetfed andwebfed presses) and finishing equipment in costing calculations,with pre-set comparative costing information for a wide range ofoffset equipment

  • Advanced modules for costing of complex applications such asbooks, direct mail and marketing collateral

  • Ability to import jobs directly from a customer's MIS

  • Available in 15 different languages, with multiple currencychoices and imperial/metric measurements

  • Mac compatibility using Windows® emulator software

  • User-friendly interface

  • Online software updates

  • Graphical representation of data for fast interpretation ofestimates

  • Comprehensive forms for establishing profiles and jobspecifications, including fields for manual pre-press set up anddigital file preparation

HP SmartPlanner 3.0 can bedownloaded on the 'My HP Indigo' online customer portal at

PSPs can find localprinters offering similar innovative applications by visiting


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Stephanie Thorpe
Bespoke for HP
+44 (0)1737 215 200

HP Sant Cugat
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08174, Sant Cugat del Valles

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