VELPRINT installs first HP Indigo 5500 press in Malta
BARCELONA, Spain, 27January 2011 - HP today announced that VELPRINT Limited. of Malta,has installed the first HP Indigo press 5500 on the island toproduce short-run projects for new and existing customers.
"Our customers haveapproached us with new jobs and without the HP Indigo press, wewouldn't have been able to provide a cost-effective solution forthe small amount of print required," said Vincent Vella, director,VELPRINT Limited. "Our customers have been very impressed with thequality and fast turnaround."
According to VELPRINTLimited., there are significant opportunities for digital printgrowth in Malta. "The concept of direct personalised marketing andthe use of variable data is a key tool for marketers that Maltesebusinesses are yet to fully explore," explained Vincent Vella.
The HP Indigo press 5500combines the look and feel of traditional offset print with genuinephoto quality. The press's variable data printing capabilities,wide colour gamut and white ink option enables VELPRINT Limited. tobroaden its product and service offering.
In addition, VELPRINTLimited. is using HP SmartStream Designer software as its mainimposition and job preparation software providing robust variabledata printing and imposition tools designed specifically tooptimise output.
"We can now print on a widerange of substrates from 115gsm to 350gsm and can offertransparent, coloured and other media using the HP ElectroInkWhite," said Vincent Vella. "Now that we can provide our customerswith both digital and conventional printing, we have moreflexibility to meet our clients' needs and extend our services tocustomers that we wouldn't have been able to accommodatebefore."
According to VELPRINTLimited. the printing industry in Malta is oversaturated with manyplayers in the industry. However, the company believes that thereare good prospects for companies who are willing to innovate andinvest in digital equipment.
The family owned commercialprinting business was founded in 1986 and has 22 employees with acustomer base including the tourism and the communications sector.Its product range comprises brochures, leaflets, magazines, annualreports and VELPRINT Limited. also has in-house pre-press andfinishing services.
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Jonathan Graham, HP
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