Press Release: 27. January 2011
Topics: Graphic Arts

VELPRINT installs first HP Indigo 5500 press in Malta

BARCELONA, Spain, 27January 2011 - HP today announced that VELPRINT Limited. of Malta,has installed the first HP Indigo press 5500 on the island toproduce short-run projects for new and existing customers.

"Our customers haveapproached us with new jobs and without the HP Indigo press, wewouldn't have been able to provide a cost-effective solution forthe small amount of print required," said Vincent Vella, director,VELPRINT Limited. "Our customers have been very impressed with thequality and fast turnaround."

According to VELPRINTLimited., there are significant opportunities for digital printgrowth in Malta. "The concept of direct personalised marketing andthe use of variable data is a key tool for marketers that Maltesebusinesses are yet to fully explore," explained Vincent Vella.

The HP Indigo press 5500combines the look and feel of traditional offset print with genuinephoto quality. The press's variable data printing capabilities,wide colour gamut and white ink option enables VELPRINT Limited. tobroaden its product and service offering.

In addition, VELPRINTLimited. is using HP SmartStream Designer software as its mainimposition and job preparation software providing robust variabledata printing and imposition tools designed specifically tooptimise output.

"We can now print on a widerange of substrates from 115gsm to 350gsm and can offertransparent, coloured and other media using the HP ElectroInkWhite," said Vincent Vella. "Now that we can provide our customerswith both digital and conventional printing, we have moreflexibility to meet our clients' needs and extend our services tocustomers that we wouldn't have been able to accommodatebefore."

According to VELPRINTLimited. the printing industry in Malta is oversaturated with manyplayers in the industry. However, the company believes that thereare good prospects for companies who are willing to innovate andinvest in digital equipment.

The family owned commercialprinting business was founded in 1986 and has 22 employees with acustomer base including the tourism and the communications sector.Its product range comprises brochures, leaflets, magazines, annualreports and VELPRINT Limited. also has in-house pre-press andfinishing services. 

More information isavailable at www.youtube.com/hpgraphicartsor follow HP on www.twitter.com/hpgraphicarts.

AboutHP

HP creates newpossibilities for technology to have a meaningful impact on people,businesses, governments and society. The world's largest technologycompany, HP brings together a portfolio that spans printing,personal computing, software, services and IT infrastructure tosolve customer problems. More information about HP (NYSE: HPQ) isavailable at http://www.hp.com.

Editorialcontacts:

Jonathan Graham, HP
+49 (162) 263 3046

Ben Dodson
Bespoke for HP
+44 (0)1737 215 200
ben@bespoke.co.uk

HP Sant Cugat
HP Española S. L
Cami de Can Graells, 1-21
08174, Sant Cugat del Valles
Barcelona
Spain
www.hp.com

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com