Press Release: 01. March 2011

CTPS Adopts Digital Technology with HP Inkjet Web and Indigo Presses

Major book manufacturing exporter to become HP's first Inkjet Web Press user in Asia

Major bookmanufacturing exporter to become HP's first Inkjet Web Press userin Asia

BARCELONA, Spain, 01 March2011 - HP today announced that CTPS, a major book manufacturingexporter based in Hong Kong, has purchased an HP T300 Color InkjetWeb Press for high-volume book production work currently done onoffset presses.

The T300 - one of severalrecent regional HP Inkjet Web Press sales - will be the first HPInkjet Web Press in Asia when installation is completed later thisyear at CTPS's book manufacturing plant in Dongguan, China.

CTPS is also installing anHP Indigo 7500 Digital Press, HP's top-of-the-line Indigocommercial sheet-fed press. The HP Indigo 7500's automation andprint-quality features make it ideally suited to replace small andmidsize analogue offset presses for high-value applications. CTPSwill use the HP Indigo press to produce covers for HP T300-printedbooks.

Reaching a newmilestone with HP

"We are very confident withour choice of the HP T300, moving our printing capabilities to anew milestone, a new century. We chose HP because its successfulinstallations in other parts of the world have built our confidencein the purchase," said Peter Tse, CEO, CTPS.

With the upcominginstallation, CTPS is poised to solidify its position as a marketleader in the region. The HP digital presses can enable CTPS tostreamline business operations and lower production costs byreducing waste and inventory expenses associated with printoverruns.

"HP's portfolio ofsolutions, including our HP T300 and the recently launched HP T200and T350 Color Inkjet Web presses, and the HP Indigo 7500 and W7200digital presses, are ready to take on the growth that the Chinesepublishing market is experiencing," said Aurelio Maruggi, vicepresident and general manager, Inkjet High-speed ProductionSolutions, HP. "We are honoured that CTPS chose HP for itspublishing industry solution." 

CTPS is a world-classprinting firm with a focus on providing high-quality printing forpublishers worldwide. Since its establishment in 1964, the companyhas earned a reputation as one of the most progressive and reliableprinting firms in China.

CTPS specialises inprinting on lightweight paper stocks, and is a leading innovator inbook cover printing using polyurethane and semi-polyurethanesubstrates.

"At CTPS, we take greatpride in our history and transcendence into a comprehensive'one-stop' provider of book printing solutions. We are dedicated tocontinually improving our business and providing the highest valueto publishers worldwide," said Tse. "The flexibility of HP digitalprinting adds to our mid- and micro-run book productioncapabilities and also enables us to branch into new areas ofprinting, beyond the traditional publishing market."
 
Based on HP's proven Scalable Printing Technology platform, the HPT300 Color Inkjet Web Press prints a 762-mm (30-inch) wide roll atresolutions up to 1,200 x 600 addressable dots per inch. Thefour-colour press operates at its maximum resolution in speeds upto 122m (400 feet) per minute, providing high productivity, as wellas print quality that meets or exceeds book trade standards.

A transformativesolution for the graphic arts industry

HP Inkjet Web Presses aretransforming industry best practices for high-volume direct mail,transpromotional and publishing applications.(1) In 2010, HP InkjetWeb Presses produced 1.46 billion letter-size pages, printing forsome of the world's leading book manufacturing, print fulfilmentand commercial printing businesses.

A majority of HP Inkjet WebPresses operate in book manufacturing environments, with bookprinting firms using the presses to improve productivity, reducewaste and increase the number of titles publishers can profitablysell. The multi-billion dollar market for digital book printing isone of HP's fastest-growing graphic arts industry segments.

More information isavailable at www.youtube.com/hpgraphicartsor follow HP on www.twitter.com/hpgraphicarts.

(1) In some cases,solutions based on the HP T300 Color Inkjet Press platform will beavailable through and an HP authorised reseller or systemsintegrator.

AboutHP

HP creates newpossibilities for technology to have a meaningful impact on people,businesses, governments and society. The world's largest technologycompany, HP brings together a portfolio that spans printing,personal computing, software, services and IT infrastructure tosolve customer problems. More information about HP (NYSE: HPQ) isavailable at http://www.hp.com.

Editorialcontacts:

Jonathan Graham, HP
+49 (162) 263 3046

Ben Dodson
Bespoke for HP
+44 (0)1737 215 200
ben@bespoke.co.uk

HP Sant Cugat
HP Española S. L
Cami de Can Graells, 1-21
08174, Sant Cugat del Valles
Barcelona
Spain
www.hp.com

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com