HP T400 ColorInkjet Web Press's fully personalised, 4,926 A4 ppm capabilitiesopen new ground for books and documents
BARCELONA, Spain, 16 March2011 - HP today introduced the graphic arts industry's largest,most productive commercial digital colour press, bringing theconcept of mass customisation to printing by combining thepersonalisation features of digital printing with the efficienciesof high-volume production.
With its unmatched widthand its 183m/min (600ft/min) speed, the HP T400 Color Inkjet WebPress prints up to 4,926 full-colour, A4 pages per minute - 37percent more than the closest solution from competing vendors.
HP unveiled the press atthe offices of O'Neil Data Systems, a Los Angeles-based data-drivenmarketing communication firm that now uses all four systems in theHP Inkjet Web Press portfolio - the HP T200, T300, T350 and the newT400.
HP also introduced severaladditional solutions, including an HP magnetic ink characterrecognition (MICR) system and third-party coated media, as well asworkflow and finishing solutions from members of the HP GraphicSolutions Partner program. HP additionally is offering customers anoption to upgrade HP T300 presses to the faster T350 platform.
"With more than 25installations worldwide, our Inkjet Web Press systems are changingthe business dynamics of applications such as publishing,transpromo and direct mail," said Christopher Morgan, senior vicepresident, Graphics Solutions Business, HP. "With the significantthroughput capacity the new HP T400 offers, customers can now breakinto a world of true mass personalisation and customisation andtake advantage of substantial new growth opportunities."
High-qualityimaging with new inks and printheads
The HP T400 offershigh-quality imaging by reproducing sharp text and images, as wellas uniform area fills. New HP A50 process-colour inks work with newHP A10 printheads, which use HP Scalable Printing Technology in acompact, 1,200-nozzles-per-inch printhead design. New, advanced webtension controls and dryer systems provide reliable, fast andconsistent productivity.
Users of standard-size521mm (20.5-inch) digital web press finishing equipment can producetwo jobs simultaneously on the HP T400, using an optional slitterat the end of the press to convert the roll into side-by-side webs.Scalable job impositioning tools for high-level prepress efficiencyfrom Ultimate Technographics - a member of the HP GraphicsSolutions Partner program - allow operators to impose separatevariable-data jobs side by side on the web.
Other HP Graphics SolutionsPartners, including finishing and paper transport system suppliers,EMT, Magnum Digital Solutions, MBO and Muller Martini arepresenting solutions they offer to support the HP T400 platform.Additional industry suppliers, including CMC, Compart, GMC SoftwareTechnology, Hunkeler, Lasermax Roll Systems, Tecnau, Videk andWEKO, also are showcasing solutions for use with HP Inkjet WebPresses.
Pitney Bowes ishighlighting high-volume transactional/transpromotional uses for anew HP Inkjet Web Press technology. The HP T400 will become part ofa new IntelliJet 42 solution for transactional/transpromotionalmarkets, extending the range of IntelliJet size and speedconfigurations.
"Pitney Bowes is delightedto be collaborating with HP to introduce this new solution tohigh-volume transactional mailers," said Ramesh Ratan, president,Document Messaging Technologies, Pitney Bowes. "This is anotherexample of how we are working together to create solutions that canhelp our customers deliver increased efficiency and productivity togenerate more powerful and valuable customer communications."
Scheduled to be availablelater this year, the HP T400 is part of a broader productionprinting portfolio that includes HP Indigo liquidelectrophotographic imaging presses. With a global install base inexcess of 5,000 presses, HP Indigo is a market leader inhigh-value, offset- and photo-quality digital printing.
Since introducing the firstHP Inkjet Web Press in 2008, HP has continued to gain momentum inpublishing, direct mail and transactional and transpromotionalmarkets, with more than 1.46 billion pages produced on HP InkjetWeb Presses in 2010. HP is presently installing its first HP InkjetWeb Press in Asia at book exporter CTPS' plant in Dongguan,China.
"HP's T400 is a powerfuladdition to the Inkjet Web Press family and extends it into unheardof ranges of digital print productivity," said Jim Hamilton, groupdirector of industry analyst firm InfoTrends. "These arerevolutionary devices that compel marketers and content providersto re-imagine what can be accomplished with production digitalprint."
World premiere atO'Neil Data Systems
O'Neil Data Systems is hometo the first HP T400 press installation, making it the onlycustomer facility to have all four HP Inkjet Web Press models. Thecompany also uses HP Indigo Digital Presses to produce a variety ofhigh-end jobs, including covers for Inkjet Web Press-printedpublications. O'Neil Data Systems also uses HP Exstream customercommunications management software to compose complex,variable-data document streams at full press speeds.
The company is using HPExstream and the HP T400 press to produce MarketSmith, apersonalised financial research publication delivered weekly.
"The HP T400 Color InkjetWeb Press truly is converging on offset speeds while providing thebenefits of a digital printing environment," said James Lucanish,president, O'Neil Data Systems.
As with all HP Inkjet WebPress models, the HP T400 prints on virtually any standard uncoatedor newsprint paper, as well as on a range of coated papers. HP isannouncing the immediate availability of new 115 and 130 gsm Jazcoated papers from Sappi for use with HP Inkjet Web Presses. Thepapers are now available in Europe and the Asia Pacific region,with additional weights scheduled to be available there soon.
Launch of MICRprinting solution for HP Inkjet Web Presses
MICR, a technology commonlyused in cheque book printing, will soon be available for use in awider variety of applications with the new MICR HP Inkjet Web Presssolution. Available for order now with new HP T300 and T350purchases, and scheduled to be available with T200 and T400 modelssold later this year, the solution consists of new black MICR inkwith a print bar that inserts into expansion slots on all HP InkjetWeb presses.
The HP Inkjet Web PressMICR solution enables direct and transactional mail printers to useonly one pass to produce balance transfer cheque mailers, rebatecheque mailers and other popular direct mail products. This methodavoids the significant document security and inventory storagedemands with existing workflows, which require valuable MICRdocuments to be preprinted and then locked away, with additionalfinishing, inserting or full-colour printing steps completed insubsequent steps just prior to mailing.
More information about HPInkjet Web Presses is available at www.hp.com/go/gsb and at the HPGraphic Arts Twitter feed. Twitter users can also participate in anongoing conversation about news from this week's event by followingand using the #inkjetpress hashtag.
HP's graphic arts YouTubechannel, www.youtube.com/hpgraphicarts,has a video of the HP T400 Color Inkjet Web Press. The site alsowill feature videos from this week's event at O'Neil DataSystems.
In some cases, solutionsbased on HP Color Inkjet Web Presses will be available through anHP authorised reseller or systems integrator.
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Jonathan Graham, HP
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