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Visual artists, meet the workstation

Visual artists, meet the workstation

November 2013

There’s a popular—albeit inaccurate—belief that PCs simply aren’t powerful enough to handle the rigors of graphic- and video-intensive work in the digital media industry. But the days of designers and video editors “needing” a Mac to do their jobs are a thing of the past. Today, these users are getting the job done equally as well on PCs.

Performance is no longer part of the argument. What it really boils down to now is preference; because the truth is the number of people who require a Mac to do their job is far different from the people who just want to use a Mac.

Companies like HP are delivering new solutions that drive innovation and reliability for some of the world’s most demanding customers. HP Workstations deliver top performance to creatives in deadline-driven segments of media and entertainment. This includes everything from developing complex gaming software to creating visual effects for the next blockbuster film.

Playing the game
Today’s video game developers have the arduous task of trying to keep up with demands of next-generation consoles while constantly pushing their skills to the limit in order to create buzz-worthy games. In order to achieve these lofty expectations, developers need a workstation with an engine powerful enough to tackle each and every demand. The ideal solution is a combination of the perfect hardware, software and middleware—a type of programming that serves to bring together or mediate between two separate and often already existing programs.

High performance processors like the multi-core Intel® Xeon® processors are a must for programmers of video games that face a lot of downtime while they wait for code to build. These processors are validated and tested for demanding server and workstation-class applications, so they’re perfect for handling tall tasks. On dual-socket workstations, a second processor can be added when you need it, delivering up to 16 cores of computing power.

Making the cut
At the heart of a good piece of video editing equipment is the software, but a good workstation is critical to ensuring that software runs without too much lag time. HP Workstations support the widest range of professional 2D and extreme 3D graphics available, with all new graphics cards from AMD and NVIDIA. From multiple HP high-end displays to hardware acceleration, they can handle your most visually demanding applications.

But it’s more than just brawn that makes the workstation a formidable foe for video editors. One of the best accessories they can have for a workstation is a powerful display. A single HP Workstation can drive up to eight displays [1]—and users can choose from wide viewing angle displays or the billion color possibilities of HP DreamColor Displays.

With the right workstation, powered by the right processor, edits can be made faster than ever. And their easy-to-upgrade chassis makes it simple to swap out parts and make upgrades without the need for tools.

As PC companies continue to show a commitment to developing innovative solutions and performance improvements—specifically for the media and entertainment segment—art and technology will soon seamlessly merge together.

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[1] 8 displays are supported via use of two NVS450 Quad Display Graphics Cards. NVS450 is available as an AMO on Z800. It is offered as a CTO on Z400 and Z600.

Apple, Mac and the Apple logo are trademarks of Apple Computer, Inc., registered in the U.S. and other countries.

Intel, the Intel logo, and Intel Xeon are trademarks of Intel Corporation in the U.S. and/or other countries.

AMD is a trademark of Advanced Micro Devices, Inc.

NVIDIA is a trademark and/or registered trademark of NVIDIA Corporation in the U.S. and other countries.


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