Press Release: 11 July 2012

HP Innovations Improve Storage Performance in Virtualized Environments

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HONG KONG, July 11, 2012 — HP today announced innovations that optimize storage for virtualized and cloud environments to enable clients to drive operational efficiencies while managing exponential data growth.

Organizations are struggling with outdated storage architectures that are incapable of efficiently managing unpredictable workloads, virtualized environments and explosive data growth. Legacy storage is too rigid, expensive and complex for today's requirements.

Introduced a year ago, HP Converged Storage eliminates the boundaries between storage and the rest of the infrastructure with next-generation storage architectures built on modular, standardized platforms, scale-out software, and converged management. These products are designed specifically for virtualization, cloud, and big data. They allow clients to respond to unpredictable demands, spend less money on storage, and deliver applications to users in less time.

Today’s announcements at the HP APJ Storage Summit 2012 in Seoul, Korea, advance HP Converged Storage:

  • HP Get Virtual Guarantee Program to improve server virtualization return on investment in VMware environments
  • All solid state drive (SSD) configuration for HP 3PAR P10000 to improve application performance while reducing operational costs and IT complexity
  • HP EVA Storage to improve capacity, performance and total cost of ownership
Industry-first HP 3PAR program doubles physical server virtual machine performance

The HP Get Virtual Guarantee Program promises qualified participants a minimum two times increase(1) in virtual server density by doubling the total virtual machine workload on existing physical servers. This program can reduce the costs of a customer’s rapidly growing VMware virtualization environment.

If a two times increase in virtual server density is not achieved, HP will provide participants with the disk capacity and related HP software and support necessary to achieve the guaranteed program results.(2)

HP accelerates applications with solid-state technology

HP 3PAR P10000 Storage’s all-SSD configuration solves the administrative challenges resulting from manual processes required to integrate SSDs in legacy environments with automatic storage-tiering capabilities in the included HP 3PAR Adaptive Optimization Software. The solution distributes data to the right storage tier at the right time, reducing data-center management costs by automating the previously labor-intensive task of manually administering data across storage tiers to maximize system performance.

The new all-SSD HP 3PAR P10000 Storage system delivers the same industry-leading(3) performance as the existing HP 3PAR P10000 using a fraction of the number of drives, further reducing client data-center footprint and energy costs. This all-SSD system supports up to 512 SSDs per array – an increase of four times. As a result, it lowers client cost per input/output operations per second by 70 percent, and reduces cost per kilowatt hour by more than 80 percent, making it ideal for performance-driven applications.(4)

HP is extending the functionality of the smart-caching capability within HP ProLiant Gen8 servers to a converged solution with HP 3PAR Storage solutions. This collaborative-caching capability will autonomically copy data in real time from the HP 3PAR Storage arrays to the HP Smart Array SSD cache on the HP ProLiant Gen8 server to improve performance while reducing costs and latency, giving customers more agility in responding to service-level demands.

HP EVA Storage improves capacity, performance and TCO

To help bridge the gap between where clients are today and where they want to be in the future, HP continues to bring to market new offerings designed to improve the efficiency and agility of existing storage architectures.

HP today also announced additions to its fifth-generation of EVA arrays. HP P6000 EVA Storage, which includes the new P6350 and P6550 models, offers support for solid state drives (SSDs) and VMware vSphere® Storage APIs for Array Integration (VAAI), to address the performance needs. These enhancements to the EVA enable clients to increase application performance and utilization while reducing datacenter footprint as well as energy costs.

Already 20 to 30 percent easier to manage than competing mid-range storage solutions,(5) all HP EVA P6000 Storage models are available with the new HP Performance Advisor Software. Datacenter administrators now have a single-view dashboard for detecting potential hot spots or bottlenecks before disruptions occur.

The new solutions are part of the HP Converged Infrastructure portfolio. HP Converged Infrastructure aims to accelerate the provisioning of IT services and applications by integrating servers, storage, networking, security power, cooling and facilities into shared pools of interoperable resources sharing a common management platform.

“Successful organizations need to provide information access around the clock while managing a massive increase in data growth,” said Cally Chan, managing director, HP Hong Kong. “A key component of HP Converged Infrastructure, HP storage solutions enable clients to boost performance and capacity to accommodate greater demand without increasing IT administration staff, energy or data center footprint costs.”


The HP Get Virtual Guarantee Program is available to clients globally through HP and HP-authorized channel partners. To participate in the program, qualified participants must purchase an HP 3PAR Storage System with HP 3PAR Optimization Suite Software for autonomic load balancing and HP 3PAR System Reporter Software. Clients also must be running VMware vSphere version 4.1 or higher.

HP 3PAR P10000 with all SSDs is available today.

New EVA P6550 and P6350 models with twice the cache are available worldwide since June at no additional cost. SSDs have been available since February. HP Performance Advisor Software is currently available. Finally, there is no charge for VAAI support, which is available now.

HP’s premier Europe, Middle East and Africa client event, HP Discover, takes place Dec. 4-6 in Frankfurt, Germany.

(1) Clients deploying HP 3PAR systems with VMware vSphere, version 4.1 or later are guaranteed a 2x increase in virtual machine density on physical servers in comparison to their VM density with previously installed storage.
(2) This news release is intended to highlight certain aspects of our Get Virtual Guarantee and does not contain the full terms, conditions, limitations, definitions, and other provisions (“Terms”) of the Get Virtual Guarantee. The Terms shall be contained in a written Get Virtual Guarantee Terms and Conditions which shall take precedence over the above. Qualification for the Get Virtual Guarantee is subject to your acceptance of the Get Virtual Guarantee terms and conditions and compliance with such terms. A copy of the Get Virtual Guarantee Terms and Conditions will be provided by HP sales representatives.
(3) Based on the Storage Performance Council’s SPC-1 benchmark results, available at
(4) Based on HP internal comparison of an HP 3PAR P10000 V800 with all Fibre Channel and an equivalently sized HP 3PAR P10000 V800 with all SSD drives.
(5) Edison Group, “Comparing Management Costs for Midrange Storage Arrays from EMC, HP, and NetApp,” May 2011.

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