Press Release: 14 September 2012

HP Helps Diversified Agency Services Transition to Cloud Data Center

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HONG KONG, Sept. 14, 2012 — HP today announced that it is helping Diversified Agency Services (DAS), a marketing services organization, improve operational efficiencies and business continuity by consolidating business-critical data from its more than 100 independent marketing communications agencies in 71 countries to three converged cloud data centers in Atlanta, Phoenix and London. DAS has a strong global presence, including regional operations in Asia Pacific and Japan.  

Prior to the consolidation effort, the DAS environment consisted of decentralized networks with data residing in rigid silos. Using HP solutions, DAS is centralizing its infrastructure to offer a greater level of service, performance and security to its agencies and their clients.

Through HP Converged Infrastructure solutions, including servers, storage, networking, software and services, DAS efficiently delivers applications and data via the cloud to multiple locations in real time. In addition, HP networking solutions will enable DAS to consolidate and migrate hundreds of business-critical virtual machine (VM) workloads to speed client services.

“To ensure our employees could provide the best service possible, DAS needed to create a centralized and consolidated data center to manage our disparate agency networks,” said Jason Cohen, global chief information officer, Diversified Agency Services. “With HP technologies and customer support, DAS agencies will increase operational effectiveness and improve business continuity to enable our employees to focus on delivering a superior client experience across multiple locations.”

Centralizing and consolidating siloed IT networks

To improve network operations and increase scalability, DAS installed HP 12518 Switches at the networking core, along with the HP 5900 Switch Series for 10-GbE top-of-rack servers. The result is a more seamless user experience for DAS’ global agencies. By providing wire-speed performance to all ports, the networking solutions will improve data-center efficiency, allowing services to be delivered more quickly and enabling greater business agility.

In addition, DAS deployed the HP 5830 Switch Series for rapid deployment of new cloud applications and services while ensuring zero downtime across its business groups. All switches feature built-in HP Intelligent Resilient Framework (IRF), an innovation that allows multiple switches to be virtualized and operate as a single switch.

For the new Atlanta data center, HP Technology Services delivered a rapid, seamless deployment, enabling DAS to achieve a fully operational network in a timely manner.

DAS manages the Atlanta data center from one location with HP Intelligent Management Center (IMC). This provides a “single pane of glass” management platform for physical and virtual multivendor devices across the data center, so the company can monitor its network to ensure that it is running smoothly at all times.

For a secure 24/7 network perimeter, DAS deployed HP TippingPoint Next-Generation Intrusion Prevention System (NGIPS), which automatically and consistently protects virtual and physical environments across the network.

Improving data-center uptime and agility for data growth across multiple locations 

To improve data-center uptime, DAS deployed HP ProLiant G7 DL 360, DL380 and DL580 servers, which also enable DAS to manage data-intensive workloads. This frees up system bottlenecks and increases compute performance across the data center.

HP StoreOnce Backup Systems improve data protection during the process of migrating and consolidating data from any remote location to eliminate inefficiencies and reduce costs associated with DAS’ future data growth. To further increase data efficiency, DAS deployed the HP 3PAR F400 Storage and HP ESL G3 Tape Library, both of which scale to support increased storage-capacity demands that can result from unpredictable data growth.

DAS is using HP Proactive 24 Services to support and maintain its HP Converged Infrastructure, to help ensure that it runs 24/7. Additionally, HP Mission Critical Services keep DAS’ critical information available and its business up and running.

A web series documenting every stage of the DAS 18-month networking journey is available at www.adasjourney.com. Videos one through five are currently available. Additional episodes will be launched in fall 2012.

HP’s premier Europe, Middle East and Africa client event, HP Discover, takes place Dec. 4-6 in Frankfurt, Germany.

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