Press Release: 03 January 2013

HP Harnesses the Power of Big Data with New Information Optimization Solutions

New offerings help enterprises drive “Return on Information”
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HONG KONG, Jan. 3, 2013 — HP today announced new and enhanced Information Optimization Solutions that help enterprises manage, understand and act upon the variety,  velocity and volume of organizational data to drive maximum “Return on Information.”

Return on Information is the value that organizations generate from their investments in information solutions, services and resources by gaining insight from their data to make better and quicker decisions.  

Big data is comprised of structured data, from traditional databases; unstructured data consisting of images, videos, emails, texts and more; and semi structured data collected from sensors and machines and are all factors in the challenge that organizations are facing today.

The volume of the world’s “digital universe” is expected to reach 8 zettabytes by 2015,(1) making storage and management of data a massive challenge. And according to new research conducted on behalf of HP, 53 percent of business executives in Asia Pacific and Japan report that their organizations are not equipped with the right solutions to gain insight from Big Data, and only 15 percent of executives said their organizations currently incorporate unstructured data into their enterprise insights, processes and strategy.(2)

With new solutions from Autonomy and HP Vertica—both HP companies—coupled with new HP Converged Infrastructure solutions and deep services expertise, HP enables businesses and governments to extract value from 100 percent of their structured, semi structured and unstructured information.

“Over the next several years, Return on Information will become the single most important measure of success for organizations,” said George Kadifa, executive vice president, Software, HP. “HP will continue to invest in and develop solutions and services that harness the volume, diversity and unpredictability of information to deliver real value to our clients.”

HP helps clients manage information with an intelligent ecosystem

To address the need for configuring and deploying Big Data systems, HP today expanded its HP AppSystems portfolio to offer improved customer choice and expanded capabilities of HP Converged Infrastructure with  Apache™ Hadoop™, HP Vertica Analytics Platform and Autonomy eDiscovery environments. 

The Autonomy Legal and Compliance Performance Suite delivers a comprehensive, cloud-based platform designed to help organizations streamline the governance of all forms of information.  Powered by the Autonomy Intelligent Data Operating Layer (IDOL), this platform automatically indexes all enterprise data, which forms the foundation for an integrated, highly effective information governance strategy, including archiving, eDiscovery, and enterprise content, document and records management.

HP Proactive Care for SAP optimizes an infrastructure running SAP solutions, enabling faster analysis of large amounts of data, including application trend analysis, capacity planning and measurement of system resource utilization.

The newly enhanced HP Converged Storage portfolio eliminates administrative complexity, reduces costs and accelerates information insight in virtualized, cloud and Big Data environments.

HP helps clients to intelligently understand their data

The HP Vertica Analytics Platform 6.1 is a next-generation analytics platform, purpose built to optimize Big Data. It enables enterprises to optimize and monetize Big Data with analytics packs, performance enhancements, enhanced integration with Hadoop and simplified Amazon EC2 cloud deployments—all at hyperspeed and massive scale.

The new HP Telco Big Data and Analytics solutions enable communication service providers (CSPs) to transform data from a variety of sources, including subscribers’ experience and preferences, into actionable intelligence. Leveraging HP’s Big Data analytics software, as well as HP’s consulting, research, information management and business intelligence experience, HP Telco Big Data and Analytics enable CSPs to manage, analyze and use business-relevant structured and unstructured data. 

The HP Big Data Strategy Workshop provides clients with solutions to address some of their biggest information challenges, so they can leverage their data to accelerate informed decisions. The workshop educates clients on aligning IT and organizational goals, and on identifying critical success factors for Big Data architecture and system infrastructure strategy. It also helps to enable protection and compliance. As a result, clients can implement the right solutions to handle the growing volume, velocity and variety of their organizational information.

HP helps clients act on data to make intelligent, critical decisions - faster

The Autonomy Marketing Performance Suite provides a comprehensive, cloud-based platform designed to help organizations dramatically increase market share, optimize marketing spend and increase revenue across all channels. The platform consists of a comprehensive set of solutions, including pay-per-click optimization, web content management, rich media management, and call center, social media and sentiment analytics.

A recording of the HP Discover Frankfurt press conference and additional information about HP’s announcements at its premier client event, HP Discover Frankfurt, is available at

News Advisory

(1) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens.
(2) “HP Research: Information Optimization,” Coleman Parkes Research, October 2012.

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