“We're approaching product design holistically, considering the customer’s full sensory experience."
Stacy Wolff is Vice President of Industrial Design for the Personal Systems business, responsible for developing an HP Iconic Design across the organization. His team drives design excellence by aligning leading edge technologies with customer insights and customer experiences. To accelerate this momentum, his team priorities include integrating existing design resources across the personal systems business and improving processes and decision making in support of these efforts.
During his tenure with HP, Wolff has been instrumental in restructuring the business group by taking it from a technology driven developer to a trend-focused design leader. In addition to industrial design, he is also responsible for user interface design, packaging design, and end user documentation.
To his credit, Wolffwas responsible for delivering the HP Envy x2, HP’s first hybrid tablet and notebook product and was recently named “Best Windows 8 Hybrid” by LAPTOP at IFA Berlin. Wolff also led the design innovation for HP’s award winning ENVY family, including the ENVY 14 Spectre which won best of show at CES in addition to other international design awards. It was also under his leadership that the acclaimed Vivienne Tam and Tord Boontje HP Special Editions were developed. Beyond consumer notebooks, he also brought a new level of design to the business notebook category by creating the new HP EliteBook and HP ProBook notebook lines. These elegant, forged aluminium notebooks have received several honors, most notably the red dot design award, iF design award, and recognition in I.D. Magazine.
Prior to HP, Wolff was director of design for Compaq’s Consumer Products Group where he helped deliver several industry firsts, such as the multi-award winning TC1000 Tablet Computer.
Before joining Compaq in 1995, he served in various roles ranging from lead designer to design manager within other Fortune 100 companies.