The Era of Magical Connectivity
Looking back on my career in personal technology, I’ve come to see that there always comes an inflection point.
There comes a point when, suddenly, an old-world notion of personal technology transforms before our eyes. And just like that, we find ourselves in a new era in which people are poised to create, consume and share in amazing new ways.
Today in personal technology, we’re at just such a point in time.
We’re in a new era. I call it the era of magical connectivity.
Magical connectivity starts with a fundamental belief that your information still matters. This may sound obvious, but in today’s world some would have you believe personal technology is all about consumption, whether it’s watching movies, reading the next great novel or playing Angry Birds. But we believe that your information—all of it—still matters, and you want to define when and where you interact with it. You want to pull up that weekend photo during a meeting, even though it’s on the phone you left on your desk. You want to respond to your boss from the sidelines of a soccer game, even if you’re the ref. You want to create the next great thing at work, and refine it at home.
And you want to do it anytime, anywhere and on anything.
This requires devices that are not only attractive and comforting, but magically connected—devices that adapt to your needs without you ever having to do a thing. It requires a layer of software and services that shields you from the complexities of the heterogeneous world. It requires devices that allow you to interact with your information in new ways—from touch to gesture to voice. It requires a deep understanding of you, the customer, and how you wish you could use personal technology to create, consume and share.
Think of magical connectivity as an evolved expression of utility computing, the promise of easy, reliable and universal access to your information whenever (and wherever) you want it. Think of it as the enabler of empowered creation and effortless sharing. When you walk into a room, your device pairs with displays, printers, PCs, phones and tablets. When you’re with friends or colleagues, you can securely tap a device to share or access music, photos and documents. When you buy a house, the documents are scanned into the cloud for easy access and storage. And when you’re in another country, your device connects with nearby printers for effortless, one-tap sharing.
In terms of the innovation required, what does this imply? I believe it implies reinvention, starting with what some call “the PC.” This includes radical new form factors that shatter old-world categories. It includes a carefully thought-out tablet portfolio that allows elegant consumption and sharing. It implies an approach that utilizes multiple operating systems and chip architectures. It implies new opportunities to take us all “above the box” with accessories, services and solutions.
In this model, we like to say that the value is created at the seams—not by the individual hardware, software or services, but by the connections between these sectors. We’re adamant about this “Better Together” approach, and we believe our scale allows us to differentiate at every point in the product chain.
To deliver on that vision, we’ve unleashed our best and brightest minds. We have a lot to do, but we’re already delivering some of the most exciting innovation in HP’s history, whether it’s the first tablet for business, the world’s easiest mobile-print solution, the first all-in-one workstation, or our award-winning work to bring ink to the office.
And we’re nowhere near finished.