HP Extends Tech Partnership with Oriental DreamWorks in China
Piau Phang Foo is Senior Vice President of the HP Enterprise Group for Greater China
World Tour Beijing Update:
At World Tour Beijing last week, HP announced an expanded partnership with DreamWorks Animation to become the official technology partner of the newly established China-focused entertainment company Oriental DreamWorks. We’re excited about this for a number of reasons—and not just because we’re eagerly awaiting the return to the big screen of Po and his “Kung Fu Panda” friends.
This new studio is a milestone for DreamWorks Animation, and it’s also a great showcase of HP’s best-in-class infrastructure in the fast-growing movie industry in China. HP, a long-term partner of DreamWorks Animation, will be supplying infrastructure and personal systems technology to Oriental DreamWorks’ headquarters located in the heart of Shanghai’s cultural and entertainment district. Through the partnership, HP technology will play an instrumental role in producing unique, creative content to be shared with audiences in Asia and beyond.
HP will be building on the success of its existing partnership, which has produced films such as the “Shrek” series, “How to Train Your Dragon” and “Puss in Boots,” to achieve a production capacity and operational standard that competes with international animation companies. And yes, this includes the upcoming “Kung Fu Panda 3,” which will be the first feature-length animated film coproduced by Oriental DreamWorks and DreamWorks Animation.
Oriental DreamWorks will use an integrated portfolio of enterprise and personal systems products to create solutions that only HP can deliver, powering everything from data storage to rendering to video production and editing. For example, the studio is planning to use HP’s newest Moonshot Servers as well as HP Converged Infrastructure (Network, Servers, and Storage), HP Cloud and HP’s software-defined data center. On the personal systems side, the company intends to use products and services such as ElitePad 900, Z1 and Z820 Workstations, in addition to digitization and managed print services.
Jeffrey Katzenberg, CEO of DreamWorks Animation, expressed his commitment to the partnership and confidence in HP, saying, “Since 2001, HP has helped power DreamWorks Animation to become the largest state-of-the-art animation company in the world. HP has been integral to our success in Hollywood and it will be integral to our success in Shanghai.”