HP Packs a Punch with New HP Scitex and HP Indigo Packaging Solutions
Stephen Nigro is Senior Vice President of the Inkjet and Graphics Business at Hewlett-Packard.
At HP, we think outside the box…about the box. Last week at interpack 2014, we announced new digital package printing products, including printing for corrugated, flexible packaging and folding cartons.
This expansion of our Graphics Solutions portfolio opens the door to markets previously not served by digital printing technologies. In fact, most labels and packaging are printed using analog equipment, with only 7 percent currently printed with digital technologies. However, today’s faster-paced product marketplace is driving more companies toward digital printing. With shorter product life cycles, more versioned print batches and quicker speed-to-market, companies are turning to digital print as a more practical solution.
HP previously led the shift to digital in label printing. With our new products, we’re helping companies transition to digital for their packaging as well:
· HP Scitex 15000 Corrugated Press is a new large-format digital press that will be available Nov. 1.  The HP Scitex 15000 will provide corrugated printing at an industrial scale and speeds up to 600 m2/hour (6,456 ft2/hour). The press features HP Scitex High Dynamic Range (HDR) Printing Technology, which enables a unique combination of high-quality output at industrial volumes.
· HP Indigo 20000 and 30000 Digital Presses are solutions for 30-inch wide digital labels, flexible packaging and folding cartons. These presses are now successfully installed and operating at six customer sites and are shipping to additional customers this quarter. With Comexi Group, we also have introduced a dedicated lamination solution that is optimized for the HP Indigo 20000.
· HP also intends to enter the growing packaging segment with its HP Inkjet High-speed Production Solutions (IHPS). These inkjet web press solutions will help converters produce cost-effective short to medium runs and digital customization, deliver faster turnaround times and reduce inventory at industry-leading production speeds of up to 12,000 m2 per hour. We are conducting trials with our own consumer packaging, and we’re working with leading corrugated converters to test the solutions’ quality, flexibility and economics.
With these new digital printing products, HP is providing solutions for the new reality of consumer packaging and further taking advantage of the $11 billion labels and packaging market opportunity. More information is available in an online press kit. Videos and updates on the new products are available on the HP Graphic Arts Twitter handle, HP for Designers Facebook page and the HP Graphic Arts YouTube channel.
 Availability will be country dependent and subject to change.
 According to HP internal application market sizing as of Q4 2013.