HP Vertica Customers Talk: What’s the “Big Deal” About Big Data?

Chris Selland is VP, Marketing, within HP Vertica.

In my role as VP of Marketing at HP Vertica within HP Software, I sometimes hear skepticism about the promise of Big Data. People ask me – is Big Data worth the investment? What can it do for me?

In reality, Big Data analytics now touch many areas of our daily lives, whether we realize it or not. Thanks to real-time Big Data analytics tools like HP Vertica…

  • If a patient is exhibiting unusual symptoms and the typical treatments aren’t working, doctors can analyze secure patient records from around the world to inform a cure in real time.
  • Defense officials can quickly examine hundreds of hours of surveillance video to identify and track potential security threats.
  • A small business can evaluate vast quantities of customer behavior data to inform business strategy and improve service.

With the ability to provide critical insights in health care, security, consumer, marketing, IT and other industries, it’s no wonder that so many companies are using Big Data – and HP Vertica – to their advantage. But don’t just take my word for it.

Instead, take two minutes to watch the video below and hear from some of our HP Vertica customers. They’ll describe what Big Data means to them and explain how they’re using HP Vertica to compete better in the marketplace.