A Look Back at HP's Storage Transformation in 2013

David Scott is Senior Vice President and General Manager of HP Storage.

With HP’s largest customer and partner event, HP Discover 2013 Barcelona, having come to a successful conclusion at the end of December, it’s full steam ahead into the New Year. And although I’ve never been more excited about the future of HP, 2013 will continue to stand out in my mind as the year that HP ushered in the next era of storage.

2013 was the best year yet for HP Converged Storage, culminating in:

  • Eight consecutive quarters of double-digit growth
  • 47% Y/Y growth in the most recent quarter
  • 70% Y/Y growth for HP StoreOnce Backup in the most recent quarter
  • 65% Y/Y growth for HP 3PAR StoreServ Storage in the most recent quarter
  • Double-digit gains in segments where our competitors are declining or growing in single digits

The polymorphic vision

This success is no doubt due in part to continued realization of polymorphic simplicity, a vision we shared at HP Discover in Frankfurt just a year ago, and based on:

  • One primary storage system architecture
  • One protection and retention system architecture
  • One approach to block, object, and file
  • One architecture for both HDD and SSD/Flash, and
  • Common data services, from low to high

We said it would be a revolution…

Along with this vision, we introduced the HP 3PAR StoreServ 7000, bringing true Tier-1 capability to midrange customers for the first time. The year that followed was a stellar one for 3PAR StoreServ, including:

This was capped off in Barcelona as we announced 50% lower cost per terabyte and 25% lower latency for the StoreServ 7450 debuted in June as the result of software enhancements, evolving flash technology, and enhanced Priority Optimization capability.

Game-changing cost optimization

2013 was the year we extended polymorphic simplicity to software-defined storage and,  with the debut of the HP StoreOnce Virtual Storage Appliance (VSA), cut the cost of small-site backup by up to 65 percent1. Between the HP StoreOnce and StoreVirtual platforms, HP has now distributed over 175,000 VSA licenses. This year, this is set to jump to more than 1 million licenses and 1 Exabyte of software-defined storage as we provide StoreVirtual VSA software at no additional cost with select HP ProLiant Gen8 platforms. 

Backup is important, but recovery is essential

HP StoreOnce Backup was a key pillar of HP success in 2013, with new hardware and software capabilities as well as integration into the new HP Data Protector 8.1 release. First-generation disk-based backup systems such as EMC Data Domain and Avamar are really showing their age, with single-controller, scale-up designs revealing scalability and performance gaps. HP StoreOnce not only reduces costs by over 60% per TB per hour in the low-end, but it completely redefines the bar on the high-end with StoreOnce 6500 Backup delivering 3x the scale, 4.5x the backup speed, and 10x the recovery speed of its closest competition.

Lightning fast search for real-time big data value

In 2013, we shipped more than 150 Petabytes of HP StoreAll Archive, a product introduced at HP Discover in Frankfurt just a little more than one year ago, where it demonstrated 100,000x faster search than traditional file system scans. Last month in Barcelona, HP debuted the next-generation StoreAll with even more robust search and policy-based data tiering plus clustering across new and previous generation systems.

Taking the stress out of storage

As small and midsize customers continued to face many of the same issues that larger IT shops confront, HP sustained our lead in entry-level storage with HP MSA Storage, having shipped over 400,000 systems to date. In 2013, we added MSA 2040 Storage to the family, a platform that uses flash optimization to deliver 4x the performance of competitors without incremental cost or complexity as a core element of the Simply StoreIT program also introduced in 2013 to help partners and customers simplify the processes of storing, managing, and protecting their data.

What’s next for HP Storage?

Over the past year, I’ve met with organizations all over the world that can’t recover data fast enough, extract the value from their content fast enough, or transact business operations fast enough. Today, HP Storage has the strongest and most innovative storage portfolio in our history to address these challenges. I’m incredibly proud of the results we’ve delivered 2013 and the transformation I’ve seen for customers who have evolved beyond fragmented complexity to embrace modern storage design.

Look to HP Storage to continue delivering better business outcomes throughout 2014 and beyond.




1. Based on May 2013 HP internal comparative analysis of publicly available list price data of StoreOnce VSA vs. Dedicated backup appliance hardware from major competitors.