Three Waves to Win in Printing and Personal Systems
As this is my inaugural HP Next post, I’d like to explain my perspective on the Printing and Personal Systems (PPS) business. After six months on the job, I am more determined than ever to face the challenges of revitalizing PPS, and I am confident that HP is going to win.
The industry is in a period of change; we are moving from a personal computer era to an era of personal systems. Personal systems now utilize multiple operating systems, new architectures, new silicon, new graphics and new subsystems, and come in myriad form factors. And printers are getting faster and cheaper, while quality continues to improve. I believe where there is change, there is opportunity to differentiate.
To be successful in this evolving world, we need to always have our eye on the future and set ourselves up for success. I grew up in Australia and swam competitively, so I like to use an ocean analogy when talking about the future of PPS. I believe that we are reacting to this new world of technology in three distinct waves:
Wave One: Capitalize
Think of the first wave as the most immediate or the current landscape. In this wave, we move quickly and fight continuously to improve our core businesses, drive profits and increase cash flow. In the PC business, this wave includes our core business of notebooks, PCs, detachables and hybrids, which are all operating in a multiple OS world with new and interesting architectures. In the print business, this wave is ink, laser and graphics; it is software and solutions, and it is also about providing services and solutions to support our core products.
Wave Two: Anticipate
Simultaneously, we are always looking to the future to anticipate impending technology needs and trends. Some of the technologies in this second wave are not yet mainstream—but we expect they will be. For example, we are looking at digital packaging, which will change the way we print, package and market. We are also thinking about software, mobility management and the containerization of private and commercial spaces on all your devices. And we are looking at new ecosystems, new silicon, new ODMs, and new support structures – keeping an eye on how they will transform our business in the future.
In this wave, we work closely with our colleagues in HP Labs and our alliance partners to look at the products and services that will transform the industry. We also develop specific incubation teams within HP, bringing together HP’s breadth and depth of technology to create complete solutions and ensure that we can participate in the emerging trend.
Wave Three: Create
The third wave is my favorite. It is the swell on the horizon and all about inventing the future. This is where we take brewing technologies – such as flexible displays, devices that charge faster and last longer, gesture-based interfaces and predictive computing – and put them together in cohesive ways that create entirely new categories. We have done so with programs such as Ink in the Office, which has successfully brought ink technology to the business world and saved costumers money, and we need to invest even more heavily in this wave in the future.
Like in the ocean, these technology waves are always rolling in. We have to watch, invest and execute in all three waves simultaneously, as all three are imperative to HP’s current and future success. I am proud of the progress we’re making in PPS. In the past year, we introduced the Officejet Pro X, the first and only page wide array printer currently on the market, and the Z Book, the world’s first ultrabook workstation.
We will continue to drive innovation in PPS through segmentation and focus, leveraging commercial and playing across all three technology waves. It is an incredibly exciting time for our industry, and I’m proud to be a part of HP’s turnaround as we create, anticipate and capitalize on new opportunities in Printing and Personal Systems.