TwoSmiles by HP: When New School Technology Solves an Old School Problem

David Parry is a Future Product Manager at Hewlett-Packard

Do you remember when you were a kid, how you’d make your mother so happy with a card on Mother’s Day?

Like most of us here at Hewlett-Packard, I love all things technology, but there’s still something special about a card that you can hold in your hand. Our research says that most people agree, and we can bet that includes the mothers in your life this Sunday.
In spite of the many advances in technology, printed cards continue to be popular because they help people express themselves when they might otherwise not know what to say. They’re a tangible reminder that someone cares. Emails, texts and tweets are nice, but printed cards are the sentiments displayed on your desk or refrigerator.
According to the Greeting Card Association, annual retail sales of greeting cards are estimated between $7 and $8 billion, and they’re not going away any time soon. To help meet this demand, we have state-of-the-art printers and software that can deliver cards without a trek to the store. That’s where HP’s new TwoSmiles website comes in. TwoSmiles helps customers find the perfect card, pair it with a gift card from a variety of vendors, and print the card quickly and securely from the convenience of a home or office.
The site showcases artwork by more than 30 individuals and small businesses and we’re adding new vendor gift cards every day. TwoSmiles is different than any other service on the market, and I can say personally that it’s a lifesaver when you’re running late to a birthday dinner and forgot a gift.
HP even developed cutting-edge new software called HP EasyPrint to help users print flawless images from the website without the hassle of resizing and changing print settings. Another innovation to help make people’s lives easier.
Most projects at HP begin with a simple, innovative idea to help customers with their everyday needs – and that’s just what happened with TwoSmiles.
In HP’s Printing and Personal Systems (PPS) group, we’re constantly developing ways to improve the printing experience for our customers: we’re launching environmentally friendly printers, low-cost printers, multi-function printers and printers that integrate seamlessly with personal computers and mobile devices, to name a few. The TwoSmiles website is just one example of our long-term strategy to continue to make the HP printing experience top-of-the-line.
With our millions of loyal and long-standing HP printer customers all over the world, our diversified portfolio of retail photo kiosks and ship-to-home capabilities and our shrewd understanding of software and design, TwoSmiles couldn’t have come to life better anywhere but at HP.
Even more than that, HP’s culture of collaboration and entrepreneurship nurtured the project. We were like the “little engine that could” – a small, but powerful team that grew support throughout the company to build an innovative product. Since my first day on the project, I’ve been inspired by the passion, teamwork and creativity of my teammates.
From PPS to design to creative to marketing, many sectors from HP collaborated to make the project a success, and that is not untypical here at HP. When we work together, we can make great things.