HP Helps Create "Storybook" Beginning for New York's Pinhole Press
PALO ALTO, Calif. -- To meet fast-growing demand for personalized keepsakes, online photo products boutique Pinhole Press used the superior printing quality of HP Indigo digital presses to create its new Storybook product.
The Storybook is the first Pinhole Press photo book that allows customers to personalize each page with text and choose their own layouts. Cohoes, N.Y.-based Pinhole Press released the new web-to-print offering on pinholepress.com in November.
Customizable, web-to-print Storybooks
from Pinhole Press use high-quality
HP Indigo digital printing and
Mohawk Options Smooth i-Tone
HP is the market leader in photo book/photo merchandise printing.(1) Pinhole Press, a subsidiary of Mohawk Fine Papers, uses HP Indigo presses exclusively for its printing. The high-quality color imaging HP Indigo presses offer, combined with premium Mohawk papers and fabric cover options, make Storybooks coveted photo gifts.
Early Storybook customers include Martha Stewart, who created a series of Storybooks featuring pictures of her new granddaughter and wrote about the process in the December 2011 issue of Martha Stewart Living magazine.(2) The article shows images from the Storybooks she created using Pinhole Press’s templates and provides tips on writing and photography for the Storybook format.
“Because many of our customers are creative people who appreciate high-quality products, we wanted to offer a book that would give them the ability to combine photos and text to create heartfelt stories,” said Bart Robinson, vice president, Pinhole Press. “We’ve heard from our customers that their Storybook photo gifts are often the most cherished holiday presents.”
Digital economies of scale, with high-end, photo-quality imaging
Since the set-up costs and waste associated with traditional analog offset printing create minimum run-length requirements that do not fit with Pinhole Press’s personalized, print-on-demand business model, the HP Indigo is an affordable production solution for the company.
The photo boutique’s print service provider creates Storybooks on an HP Indigo press 5500 using 100-percent recycled Mohawk Options Smooth i-Tone Panoramic papers, which provide extraordinary quality for limited-edition books and prints. The papers include Convertible Solutions’ TRU-Flat® technology, which allows books to lie flat with seamless images across every spread.
“Pinhole Press has successfully combined innovative web-to-print layouts, binding expertise, high-quality HP Indigo digital printing, and premium Mohawk papers to create a new product that makes an emotional connection with consumers,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP.
More information about HP Indigo presses is available at www.hp.com/go/indigo, through the HP Graphic Arts YouTube channel at www.youtube.com/hpgraphicarts and through the HP Graphic Arts Twitter Feed at www.twitter.com/hpgraphicarts.
(1) HP internal estimates based on data from Photographic Consultants Ltd.
(2) “Once Upon a Time…,” Martha Stewart Living, Martha Stewart, December 2011.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2011 and HP’s other filings with the Securities and Exchange Commission. HP assumes no obligation and does not intend to update these forward-looking statements.
© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
A HP új lehetőségeket teremt a technológiában, hogy jelentőségteljes hatást gyakoroljon az emberekre, a vállalkozásokra, a kormányokra és a társadalomra. A világ legnagyobb technológiai vállalataként a HP portfóliója nemcsak a nyomtatás, a személyi számítógépek, szoftverek és szolgáltatások területét öleli föl, hanem a teljes IT-infrastruktúrát is bármilyen probléma megoldásához. További információ a HP-ról (NYSE: HPQ) az alábbi címen érhető el: http://www.hp.com