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Mulia Dewi Karnadi
Imaging & Printing Group
Mulia Dewi's biography
Mulia Dewi Karnadi is responsible for the growth and continuity of HP’s Imaging & Printing business in Indonesia. She was formerly the Sales Director of HP Indonesia’s Enterprise and Commercial Volume of IPG and PSG, responsible to push penetration in main industries from financial services, manufacturing, distribution, telecommunication, education, to entertainment. Dewi successfully achieved the target in enterprise and commercial sectors in Q1/2008 by 120% for IPG and 117% for PSG.
Another notable success is the 55-Store initiative completed in 18 months in 6 major cities in Indonesia to boost market penetration of HP consumer products, especially printers, PC and consumer notebooks recognized by HP Asia Pacific and Japan as the fastest growing market for notebooks, PC and LaserJet in Q1 and Q2/2007. This accomplishment was made under her leadership as the IPG Marketing and Consumer Sales Director, HP Indonesia from May 2006 to July 2007.
Dewi began her career with HP in 1997 after holding the General Manager position at PT Berca Indonesia – an HP distributor from 1992-1997. Her career with HP has since flourished through various posts: Country Marketing Manager CSO (1997-1999), Country Segment Director CPSD (1999 – 2000), Channel Director CCO (2000-2002), Marketing and Consumer Sales Director IPG (2002-2003), Retail Account Manager IPG, HP New Zealand (2003-2004), Commercial and SMB Sales Director (2004-2006), Marketing and Consumer Sales Director IPG (2006 – 2007), and Enterprise and Commercial Volume Sales Director IPG & PSG (2007-2008). Dewi holds an Accounting Degree from Tarumanegara University, Jakarta (1990) and a Master’s of Business Administration from IPMI (1991).