IT self-service request fulfillment is important as it creates a culture of self-service and enables IT to take a very strategic approach. Choose five to 10 high-volume requests and automate and orchestrate the processes that lead to fulfillment. Prove that you can use orchestration to deliver services in minutes, rather than hours or days. Then repeat your successes with a subsequent group of requests. Along the way, keep your eyes on the ultimate prize: self-service provisioning.