Nota de prensa: 24. enero 2012

HP Helps Create "Storybook" Beginning for New York's Pinhole Press

New photo book offering powered by HP Indigo digital presses featured in Martha Stewart Living magazine

PALO ALTO, Calif. -- Tomeetfast-growing demand for personalized keepsakes, onlinephotoproducts boutique PinholePress used thesuperior printing quality of HP Indigo digital pressestocreate its new Storybookproduct.

The Storybook is thefirstPinhole Press photo book that allows customers to personalizeeachpage with text and choose their own layouts. Cohoes,N.Y.-basedPinhole Press released the new web-to-print offering onpinholepress.cominNovember.


Customizable, web-to-print Storybooks
from Pinhole Press use high-quality
HP Indigo digital printing and
Mohawk Options Smooth i-Tone
Panoramic papers.

HP is the market leaderinphoto book/photo merchandise printing.(1) PinholePress,a subsidiary of MohawkFinePapers, uses HP Indigo presses exclusively for itsprinting.The high-quality color imaging HP Indigo presses offer,combinedwith premium Mohawk papers and fabric cover options,makeStorybooks coveted photo gifts.

Early Storybookcustomersinclude Martha Stewart, who created a series ofStorybooksfeaturing pictures of her new granddaughter and wroteabout theprocess in the December 2011 issue of Martha StewartLivingmagazine.(2) The article shows images fromtheStorybooks she created using Pinhole Press’s templates andprovidestips on writing and photography for the Storybookformat.

“Because many ofourcustomers are creative people who appreciate high-qualityproducts,we wanted to offer a book that would give them the abilitytocombine photos and text to create heartfelt stories,” saidBartRobinson, vice president, Pinhole Press. “We’ve heard fromourcustomers that their Storybook photo gifts are often themostcherished holiday presents.”

Digital economiesofscale, with high-end, photo-quality imaging

Since the set-up costsandwaste associated with traditional analog offset printingcreateminimum run-length requirements that do not fit withPinholePress’s personalized, print-on-demand business model, the HPIndigois an affordable production solution for the company.

The photo boutique’sprintservice provider creates Storybooks on an HP Indigo press 5500 using 100-percent recycled MohawkOptionsSmooth i-Tone Panoramic papers, which provide extraordinaryqualityfor limited-edition books and prints. The papers include Convertible Solutions’ TRU-Flat® technology, which allowsbooksto lie flat with seamless images across every spread.

“Pinhole Presshassuccessfully combined innovative web-to-print layouts,bindingexpertise, high-quality HP Indigo digital printing, andpremiumMohawk papers to create a new product that makes anemotionalconnection with consumers,” said Alon Bar-Shany, vicepresident andgeneral manager, Indigo division, HP.

More information aboutHPIndigo presses is available at www.hp.com/go/indigo,throughthe HP Graphic Arts YouTube channel at www.youtube.com/hpgraphicartsandthrough the HP Graphic Arts Twitter Feed at www.twitter.com/hpgraphicarts.

(1) HPinternalestimates based on data from Photographic ConsultantsLtd.

(2) “Once UponaTime…,” Martha Stewart Living, Martha Stewart, December 2011.


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