HP Expands Print and Mobile Offerings for HP MagCloud
PALO ALTO, Calif., --HPtoday announced updates to its HP MagCloud portfolio,withfeatures that provide publishers improved options in both printanddigital offerings.
- The redesigned MagCloudiPad application(app) is more intuitive, offers improvedfunctionality and supportsthe Retina display of the new iPad. Thenew app lets users sign into their HP MagCloud account to downloadand read digitalpublications previously purchased through MagCloud.com, andenablesthem to store and manage purchased publications in acloud-basedlibrary. The app also allows publishers to inserthyperlinks intotheir publications, providing a richer readerexperience and newmonetization options for advertisers. The HPMagCloud iPad app isavailable at no additional cost in the iPadAppStore.
- The squareproduct is a new compact publication format that isideal forportfolios, look books, small catalogs, handbooks andmore. It canbe perfect bound or saddle stitched and is 8 incheswide by 8inches tall.
- Expanding the flyerproduct options beyond standard letter size,new formats are 8inches by 8 inches, 5.5 inches wide by 8.5 inchestall and 8.5inches wide by 5.5 inches tall. All are printed onpremium paperstock, helping users give their publications a moreprofessionalfeel. In addition, flyer products now come with theoption of UVcoating for increased durability. These new productsizes are idealfor wedding programs, real estate postcards andevent flyers.
“HP MagCloud is committedtoproviding a service that helps businesses and publisherstailortheir brand narrative and deliver it to their audience intheformat they prefer, both print and digital, increasingbrandawareness and, ultimately, their bottom line,” said AndrewBolwell,chief MagClouder, HP.
Invented by HP Labs,thecompany’s central research arm, HP MagCloud is a web servicethatempowers users to self-publish and distribute content—forbusinessor personal use—as a professional-quality print publicationordigitally for mobile and online viewing.
With HP MagCloud, userscanpublish a portfolio, newsletter, catalog, branded magazine andmorewith just a few clicks of the mouse, and without a minimumorder orcost barrier.
HP MagCloud can takeacustomer’s content from PDF to delivered printed publicationinjust three days. All content is printed to order using HP Indigo technology, delivering professional print qualitywithno waste or overruns, while reducing the impact on theenvironment.The same content uploaded for printing also can bemade availablefor resale in the MagCloud storefront, as a digitaldownload via theMagCloud iPad app or as a PDF for reading on anydesktop or mobiledevice.Additional information is available at www.magcloud.com.
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