HP Expands Print and Mobile Offerings for HP MagCloud

More print and publisher options, updated iPad application offer improved user experience

PALO ALTO, Calif., --HPtoday announced updates to its HP MagCloud portfolio,withfeatures that provide publishers improved options in both printanddigital offerings.

  • The redesigned MagCloudiPad application(app) is more intuitive, offers improvedfunctionality and supportsthe Retina display of the new iPad. Thenew app lets users sign into their HP MagCloud account to downloadand read digitalpublications previously purchased through MagCloud.com, andenablesthem to store and manage purchased publications in acloud-basedlibrary. The app also allows publishers to inserthyperlinks intotheir publications, providing a richer readerexperience and newmonetization options for advertisers. The HPMagCloud iPad app isavailable at no additional cost in the iPadAppStore.
  • The squareproduct is a new compact publication format that isideal forportfolios, look books, small catalogs, handbooks andmore. It canbe perfect bound or saddle stitched and is 8 incheswide by 8inches tall.
  • Expanding the flyerproduct options beyond standard letter size,new formats are 8inches by 8 inches, 5.5 inches wide by 8.5 inchestall and 8.5inches wide by 5.5 inches tall. All are printed onpremium paperstock, helping users give their publications a moreprofessionalfeel. In addition, flyer products now come with theoption of UVcoating for increased durability. These new productsizes are idealfor wedding programs, real estate postcards andevent flyers.

“HP MagCloud is committedtoproviding a service that helps businesses and publisherstailortheir brand narrative and deliver it to their audience intheformat they prefer, both print and digital, increasingbrandawareness and, ultimately, their bottom line,” said AndrewBolwell,chief MagClouder, HP.

How HPMagCloudworks
Invented by HP Labs,thecompany’s central research arm, HP MagCloud is a web servicethatempowers users to self-publish and distribute content—forbusinessor personal use—as a professional-quality print publicationordigitally for mobile and online viewing.

With HP MagCloud, userscanpublish a portfolio, newsletter, catalog, branded magazine andmorewith just a few clicks of the mouse, and without a minimumorder orcost barrier.

HP MagCloud can takeacustomer’s content from PDF to delivered printed publicationinjust three days. All content is printed to order using HP Indigo technology, delivering professional print qualitywithno waste or overruns, while reducing the impact on theenvironment.The same content uploaded for printing also can bemade availablefor resale in the MagCloud storefront, as a digitaldownload via theMagCloud iPad app or as a PDF for reading on anydesktop or mobiledevice.

Additional information is available at www.magcloud.com.

This news releasecontainsforward-looking statements that involve risks,uncertainties andassumptions. If such risks or uncertaintiesmaterialize or suchassumptions prove incorrect, the results of HPand its consolidatedsubsidiaries could differ materially from thoseexpressed orimplied by such forward-looking statements andassumptions. Allstatements other than statements of historical factare statementsthat could be deemed forward-looking statements,including but notlimited to statements of the plans, strategies andobjectives ofmanagement for future operations, including executionof costreduction programs and restructuring and integration plans;anystatements concerning expected development, performance ormarketshare relating to products and services; any statementsregardinganticipated operational and financial results; anystatements ofexpectation or belief; and any statements ofassumptions underlyingany of the foregoing. Risks, uncertaintiesand assumptions includemacroeconomic and geopolitical trends andevents; the competitivepressures faced by HP's businesses; thedevelopment and transitionof new products and services (and theenhancement of existingproducts and services) to meet customerneeds and respond toemerging technological trends; the executionand performance ofcontracts by HP and its customers, suppliers andpartners; theprotection of HP's intellectual property assets,includingintellectual property licensed from third parties;integration andother risks associated with business combination andinvestmenttransactions; the hiring and retention of keyemployees;expectations and assumptions relating to the executionand timingof cost reduction programs and restructuring andintegration plans;the resolution of pending investigations, claimsand disputes; andother risks that are described in HP's QuarterlyReport on Form10-Q for the fiscal quarter ended January 31, 2012and HP's otherfilings with the Securities and Exchange Commission,including HP'sAnnual Report on Form 10-K for the fiscal year endedOctober 31,2011. HP assumes no obligation and does not intend toupdate theseforward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. Theinformationcontained herein is subject to change without notice.The onlywarranties for HP products and services are set forth intheexpress warranty statements accompanying such productsandservices. Nothing herein should be construed as constitutinganadditional warranty. HP shall not be liable for technicaloreditorial errors or omissions contained herein.

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