HP Unleashes the Power of Big Data

New HP Information Optimization Solutions enable clients to manage, understand and act on 100 percent of data

LAS VEGAS -- HP today announced enhancements to its Information Optimization Solutions portfolio, designed to help organizations capitalize on the explosion of information, including operational, application and machine data.

The extreme volume, variety and velocity of information has placed unprecedented burdens on organizations. According to research conducted on behalf of HP, only 2 percent of business and technology executives said their organizations can deliver the right information at the right time to support the right business outcomes all of the time.(1)

Legacy approaches to information management—which rely on outdated information architectures, infrastructure and analytics—fail to discover the concepts and value found in all forms of information. They also are incapable of cost-effectively scaling and processing the oceans of information collected in unstructured, structured and machine data in real time.

These shortcomings are especially evident in an age when changing customer sentiment plays out over Twitter, YouTube, the web, phone calls and emails, much of which happens outside the enterprise walls. This sentiment also can be tracked in the form of foot traffic picked up by sensors in retail outlets.

HP has been investing in innovation to build out the industry’s most comprehensive Information Optimization Solutions portfolio with unique intellectual property and technologies that solve customers’ challenges with big data. Only HP enables organizations to manage, understand and act on 100 percent of information. This is made possible through new HP Converged Infrastructure solutions, as well as technology from Autonomy and Vertica, both HP companies, and HP data management services.

“Big data presents big opportunities—and challenges—for organizations today,” said Bill Veghte, chief operating officer, HP. “HP’s powerful Information Optimization Solutions deliver the technologies and expertise required to help organizations succeed in this new era—by tackling any data type, source or environment. Whether on premise, in the cloud or hybrid, HP offerings allow organizations to turn big data into growth, opportunity and competitive advantage.”

Managing big data with HP Converged Infrastructure and Apache Hadoop

Many organizations experiencing dramatic information growth are turning to Apache™ Hadoop™, an open-source-distributed data-processing technology, to meet their needs for storing and managing petabytes of information.

HP AppSystem for Apache Hadoop is the industry’s first enterprise-ready appliance that simplifies and speeds deployment while optimizing performance and analysis of extreme scale-out Hadoop workloads. The solution combines HP Converged Infrastructure, common management and advanced integration with Vertica 6 to deliver massive data processing and real-time analytics.

Clients also can find the right solutions to their information-optimization challenges with these new services:

  • The HP Big Data Strategy Workshop enables clients to reduce risk and accelerate decision making by providing a deep understanding of the challenges of big data and available solutions. Clients learn how to align corporate IT and enterprise goals to identify critical success factors and methods for evolving their IT infrastructures to handle big data.
  • The HP Roadmap Service for Apache Hadoop empowers organizations to size and plan the deployment of the Hadoop platform. Taking best practices, experience and organizational considerations into account, the service develops a roadmap that helps drive successful planning and deployment for Hadoop.
  • HP Always On Support Services are available for the new HP AppSystem for Apache Hadoop and reference architectures covering the HP components.

Understand any information, in any location, in any way

With the introduction of Vertica 6, the latest version of the HP Vertica Analytics Platform, companies now have the ability to connect to, analyze and manage any type of information in any location using any interface. The unique Vertica FlexStore architecture delivers a flexible framework for big-data analytics, including advanced integration or federation with Autonomy and Hadoop technology, or any other structured, unstructured or semistructured data source.

As part of the Vertica 6 release, Vertica is expanding its distributed computing framework to include native support for the parallel execution of the advanced R analytics language. With enhanced support for cloud and software-as-a-service (SaaS) implementations, as well as deeper capabilities for mixed workload environments, Vertica 6 is the most robust, comprehensive platform for big-data analytics available.

As part of HP’s strategy to understand 100 percent of an organization’s data, HP announced new capabilities for embedding the Autonomy Intelligent Data Operating Layer (IDOL) 10 engine in each Hadoop node, so users can take advantage of more than 500 HP IDOL functions, including automatic categorization, clustering, eduction and hyperlinking. The combination of Autonomy IDOL and Vertica 6 plus the HP AppSystem for Apache Hadoop, provides customers with an unmatched platform for processing and understanding massive, diverse data sets.

Acting upon insight to develop foresight

Extending its industry-leading digital marketing platform, HP also unveiled a new Autonomy solution, Optimost Clickstream Analytics, providing marketers with a single, consistent view of customer visits, conversions and engagement through ecommerce.

Autonomy Optimost Clickstream Analytics leverages the Vertica Analytics Platform and Autonomy IDOL to provide marketers with access to granular clickstream data, enabling them to aggregate, combine and analyze the information any way they choose.

Additional information about HP’s announcements at HP Discover, its premier client event, is available at www.hp.com/go/hpdiscover2012.


(1) “HP Research: Information Optimization,” Coleman Parkes Research, Ltd., October 2011.


This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of cost reduction programs and restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2012 and HP’s other filings with the Securities and Exchange Commission, including HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.

Apache and Hadoop are either registered trademarks or trademarks of the Apache Software Foundation in the United States and/or other countries.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Media contacts

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society.  With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.