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General Manager, PPS Singapore & Malaysia
As the General Manager of Printing and Personal Systems Group (PPS) for HP Singapore and Malaysia, Serena is responsible for the growth, business performance and market penetration of the PPS business. She also drives channel strategy and its implementation across all enterprise and commercial channels.
Prior to her current appointment in Malaysia in July, 2013 Serena led the Printing and Personal Systems business (erstwhile Personal Systems Group) in Singapore, In her career with HP spanning two and a half decades, Serena has been in several roles such as Marketing Director for Consumer Desktop Business Unit with HP’s erstwhile Personal Systems Group, Asia-Pacific & Japan, Business Development Manager for HP’s handheld business group, and product and technical manager for Notebooks. These roles gave her exposure to the entire spectrum of market development, profitability, brand positioning of HP products across the region. She contributed to strengthening HP’s position as the leading consumer PC brand in Asia-Pacific.
Serena has been with HP since 1988. During her tenure she has been awarded with HP’s high-achiever award and was responsible for establishing an effective and efficient on-line and escalation call center, as well as providing technical sales training. She also serves in the board of Singapore Chinese Chamber of Commerce, SCCCI, Women Career Group since 2009.
She holds a Masters degree in Business Administration (MBA) from University of Leeds, United Kingdom and a Bachelor of Business (Computing), graduating with distinction from the Queensland University of Technology, Australia. Serena is married and has two children.