Press Release: 17. July 2012

HP Unveils APJ Converged Cloud Solutions

New solutions help enterprises accelerate cloud deployments

ASIA PACIFIC, July 17, 2012— HP today announced new HP Converged Cloud solutions specifically for organizations inAsia-Pacific and Japan (APJ)  to facilitate cloud adoption andsimplify deployment to enhance business innovation and agility.

Enterprises in APJ areembracing cloud computing to keep pace with changing businessdemands. According to recent research(1) conducted onbehalf of HP, the top drivers of cloud adoption are rapidapplication development (53 percent), enhanced agility to respondto market changes (29 percent) and reduced cost of operations (18percent). However, if not deployed correctly private cloud deliverymodels can create complexity, risk and added cost through vendorlock-in.
HP Converged Cloud is theindustry’s first hybrid delivery approach and solution portfoliobased on a common architecture that spans private, managed andpublic clouds as well as traditional IT. New HP ConvergedCloud offerings for APJ include HP CloudSystem Quick Start Kit andHP CloudSystem Solutions that enable chief information officers toquickly embrace these delivery models without adding complexity andrisk to their environments. 
The new offerings are built on HP CloudSystem, a core element of the HP Converged Cloud portfoliothat provides a complete, integrated and open platform that enablesenterprises and service providers to build and manage servicesacross private, managed and public cloudenvironments.
A complete andintegrated solution provides a quick start to thecloud
The new HP CloudSystem Quick Start Kit provides asimple path to creating a tailored, pre-configured cloudinfrastructure that meets specific business needs.  After deployingthe starter kit, clients can provision infrastructure andapplications for physical and virtual environments in just minutes.With built-in infrastructure life-cycle management, clients realizeincreased business agility and reduced total cost of ownership(TCO) by up to 56 percent(2).
Based onHP Converged InfrastructureandCloud Service Automation, HP CloudSystem –the foundation for the kit–offers clients a choiceof operating systems and hypervisors. The kit alsointegratesHP 3PAR F-Classstorage arrays to increase agility andefficiency.  Additional hardware, hypervisorlicenses,HP CloudStart Solution Services,HP CloudSystem Enablement ServicesandHP Financial Servicescan be added to create a complete solution thatsuits each client’s needs.
HP CloudSystemSolutions reduce deployment time for applications in thecloud
According to an HP-commissioned study by IDGResearch(3), more than half (57 percent) of therespondents indicated they needed to reduce the time to provision anew application from months to weeks to yield significant businessbenefits. Twenty-one percent said they need to reduce newapplication delivery time from weeks to days. 
New HP CloudSystem Solutions combine HP CloudSystem Matrix, industry-leading applications andHP Cloud Mapstodeliverthe fastest path to cloud enablement for applications on HPConvergedInfrastructure. Thesepre-configured, integrated solutions are based on development,testing and relationships with independent software vendors (ISVs),systems integrators and clients.
The new solutions leverage the automated provisioning and servicecatalog delivery capabilities of HP Cloud Maps to enable clientsto shave weeks off the processof architecting cloud services. 
Organizations transitioning tohybrid environmentscan leverage the solutionstoimplement cloud services inprivate cloud environments.  Telecommunications service providerscan leverage the solutions to generate new lines of revenue byproviding Software-as-a-Service offerings.
The new HP CloudSystemSolutions are based on industry- and workload-specific applicationsthat are critical for improving agility, speeding time to marketand driving innovation. 
The expanded HP portfolio includes industry specific solutionsincluding: 

The expanded HP portfolio also offersworkload-specific solutions based on applications from leadingISVs. These include global partners such asMicrosoft,RedHat andSAP, as wellas APJ partners such as HannuriDigital andTMax Soft.  These solutions address workloads vital to abroad range of businesses, including email, enterprise resourceplanning, customer relationship management and businessintelligence.
"Success depends on an organizations’ ability to rapidlyrespond to changing market and customer demands," said AmanDokania, vice president and general manager, Cloud Solutions,Enterprise Group, HP Asia Pacific and Japan. "HP’s unique approachof proactively engaging with partners to build an ecosystem is keyto speeding our clients’ shift to hybrid cloud models that providethe agility they need to innovate."
The HP CloudSystem Quick StartKit and HP CloudSystem Solutions are based on HP ConvergedInfrastructure architecture. HP Converged Infrastructure integratesservers, storage, networking, security and management to automatethe infrastructure-to-application lifecycle for hybrid servicedelivery management.
Availability and Financing
There are 15 HP CloudSystem Solutions available now inall markets in Asia Pacific and Japan.
The HP CloudSystem Quick Start Kit is available in Asia Pacific andJapan. Prices vary by country and configuration. Financing optionsare available through HP Financial Services (HPFS) for the HPCloudSystem Quick Start Kit. HPFS can also offer additional AssetRecovery Services to manage the retirement of outdated ITequipment.
HP’s premier client event, HP Discover, takes place Dec. 4 - 6, 2012 in Frankfurt,Germany.   

  1. "HP Research: The Future of Cloud," Coleman ParkesResearch Ltd., February 2012.  
  2. HP white paper: "The business case for HP CloudSystem Matrix",July 2011 
  3. IDG Research, "Market Pulse: Accelerating the Business",LinkedIn User Group Survey, May 2012

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© 2012 Hewlett-Packard Asia Pacific Pte Ltd. Registration No.: 198703164G. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.