HP Helps Organizations Protect Against Counterfeiting
ASIA PACIFIC, 6 December 2012 – HP today announced a newly enhanced cloud solution that enables organizations to protect revenue, brand integrity and customer loyalty by detecting and combating counterfeit activities.
The counterfeiting industry accounts for an estimated $600 billion per year of the world trade, according to the Counterfeiting Intelligence Bureau of the International Chamber of Commerce. This is a significant loss of revenue to businesses and is predicted to reach nearly $2 trillion(1) by 2015.
HP Software Professional Services, in conjunction with HP Labs, the company’s central research arm, has enhanced the HP Global Product Authentication Service (GPAS), enabling clients to safeguard intellectual property and brand equity while delivering a higher-quality customer experience.(2) Part of the HP Converged Cloud portfolio, HP GPAS offers a flexible cloud-based infrastructure, enabling organizations to effectively locate and combat counterfeit activities, lower overall production costs and create agility.
HP GPAS is hosted and securely delivered from energy-efficient, next-generation HP data centers equipped with HP Converged Infrastructure technology to provide clients:
- Streamlined functionality with a cloud-based services infrastructure that simplifies implementation and management of product updates;
- Real-time authentication capabilities that help consumers verify products prior to or after purchase with a smartphone by scanning a barcode or sending SMS text; and
- Real-time business intelligence dashboards that provide data tracking product market life cycles and incidences of fraud.
Effectively identify and locate counterfeit activities
HP GPAS features an intuitive web portal with advanced business intelligence capabilities that enables organizations to rapidly identify, understand and locate potential counterfeit activities. It helps clients quickly identify counterfeit activities through heat maps that reflect product security data, and when combined with location data, pinpoint the point of fraud for immediate action. HP GPAS also employs a mass serialization engine that issues unique security codes for each product ordered, to reduce product replication.
HP GPAS in action
HP GPAS provides a secure, cost-effective method for creating and printing unique security codes for millions of HP ink and toner cartridges. HP Inkjet and Printing Solutions uses HP GPAS to improve supply chain efficiencies by providing its label manufacturers with real-time access to new security codes. With HP GPAS, HP Inkjet and Printing Solutions is able to protect its brand and increase profitability by reducing counterfeit activity.
HP GPAS also streamlines integration of security and product authentication to improve efficiencies for supply chain partners. Brady Corporation, a global security print provider for HP Inkjet and Printing Solutions, downloads unique security codes from the HP GPAS portal and prints the codes onto HP branded labels that are used around the world to eliminate counterfeiting as well as protect HP inkjet and toner cartridge products.
“Leveraging the cloud-based HP GPAS solution has allowed Brady to significantly expedite the print readiness process. What used to take hours can now be accomplished in minutes,” said Scott Kogler, senior product engineer, Brand Protection Solutions, Brady Corporation. “The HP GPAS system also offers a clean user interface with numerous built-in features that decrease human error and support a lean manufacturing process.”
To maximize the effectiveness of HP GPAS, HP Software Professional Services provides experience in anticounterfeit technologies and security programs based on the monitoring and management of its global supply chain.
Pricing and availability
The HP GPAS is available today worldwide. Pricing is dependent on the quantity of security codes ordered across the brand owners’ product lines for an agreed duration of the HP GPAS service agreement.
- “Estimating the global economic and social impacts of counterfeiting and piracy,” Frontier Economics, February 2011.
- Based on internal HP documentation.
About HP Inc.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.
© 2016 HP Inc. The information contained herein is subject to change without notice. The only warranties for HP Inc. products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP Inc. shall not be liable for technical or editorial errors or omissions contained herein.
This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of cost reduction programs and restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.
© 2012 Hewlett-Packard Asia Pacific Pte Ltd. Registration No.: 198703164G. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.