HP Sign and Display had participated in the 4-day 20th Korea International Sign & Design Show (hereafter KOSIGN 2012) from Nov 22 to 25, 2012 in Coex, Seoul Hall A&B. HP Korea occupied 12 booths right in front of the entrance, which had successfully attracted visitors’ attention and generated an influx of visits. The efficient flow of human traffic was further maintained by an elaborate division of labor between the HP booth and the eight surrounding channel partner booths, with HP booth specialized in exhibiting the various applications in 6 different application zones as well as demonstrating the use of products. Visitors would first enter the reception desk which was customized like a counter that revealed extra application and distributed brochure and FB7600 info card. They would then be instructed by the card to visit the six application zones in the middle of the booth, covering FB7600, vehicle graphics, interior wallpaper, temporary textiles, POP and outdoor signage.
The three products being displayed along the edges of the booth were L26500, LX850 and FB500. HP’s latest technology and key message were able to be delivered proficiently as each of the products has clear and distinctive characteristics. The sensible and emotional branding design approached clients more friendly compared to other brands’ booths and was well received by the visitors who had provided positive feedbacks.