HP maximises visitor experience as latest Designjet technology is showcased at Sign & Digital UK
BIRMINGHAM, UK, 27 March 2012 - HP is unveiling a feature-rich experience for Sign & Digital UK visitors, including at-show cashback promotions, on-stand application demonstrations and an extensive product showcase that demonstrates its position as a leading supplier of innovative wide-format digital printing technology for high impact graphic arts applications.
HP's solutions line-up in Birmingham (stand J10) focuses on HP Latex technology, designed to meet the needs of environmentally-conscious print service providers (PSPs) and their customers. This hardware showcase is spearheaded by the recently-introduced HP Designjet L28500 and L26500 Printers.
Ideal for point-of-purchase displays, soft signage, vehicle graphics and more, both the Designjet L28500 and L26500 feature HP 792 Latex Designjet Inks which produce rich blacks and glossy results on banners and self-adhesive vinyl. A key benefit of HP Latex Inks is the ability to produce odourless(1) prints that can extend the PSP's applications offering and enable them to meet the changing needs of customers.
Exclusive at-show cashback promotion
Sign & Digital UK visitors can maximise their visit to the event by taking advantage of an exclusive at-show cashback promotion(2) on purchases of the recently-introduced HP Designjet L28500 and HP Designjet L26500 Printers. The first 50 buyers who confirm their order on HP's stand during Sign & Digital UK will receive an exclusive golden ticket, with which they will be entitled to claim back £1000 or €1250 against the new printers.
Live car-wrapping demonstrations
Sign and Digital UK also sees HP holding live, on-stand vehicle-wrapping and other application demonstrations using Latex technology, including wall coverings, with well-known expert, James Deacon of Bigger Stickers. These informative and engaging sessions present useful tips and tricks to those looking to extend this increasingly popular, revenue-enhancing service as part of their applications offering.
Also part of the product display at Sign & Digital UK is the 3.2m (126in) HP Scitex LX850 Industrial Printer. The HP Scitex LX850 delivers maximum versatility and productivity with multiple workflow features, including dual-roll, roll-to-free fall and roll-to-collector handling, and an ink collector.
Alongside these devices, the HP Scitex FB500 Printer is a robust and versatile device enabling indoor and outdoor applications using both rigid and flexible media. With 1.63m-wide printing at speeds of up to 37m2/hr, and optional white ink capability, the HP Scitex FB500 is ideal for PSPs who want to expand into new markets.
Completing the line-up is the HP Designjet Z6200 Photo Printer which uses HP Vivid Photo Inks to deliver photo-quality prints at 2,400dpi and versatility for indoor applications from line drawings to photographic output to signage.
For more details on HP Latex Printing Technologies visit: www.hp.com/go/latex or call 0800 408 0784. Additional information is also available at www.youtube.com/hpgraphicarts or by following HP on www.twitter.com/hpgraphicarts.
(1) Terms and conditions apply
(2) Some substrates may have inherent odour
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
Vanessa Ribeiro, HP
+34 682 794 816
Bespoke for HP
+33 4 79 34 87 71 or
+44 (0)1737 215 200
HP Sant Cugat
HP Española S. L
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HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com