HP Helps Graphics Professionals Print Their Future

BARCELONA, Spain, 17 April2012 - Themed "Print Your Future," HP's exhibit at drupa 2012 (May3-16 in Düsseldorf, Germany) will showcase a new portfolio ofdigital printing solutions, workflow solutions,business-development resources and financing options to help printservice providers (PSPs) achieve profitable growth.

"Our 'Print Your Future'theme reflects our promise to help PSP customers create a relevantand profitable future of print," said Christopher Morgan, seniorvice president, Graphics Solutions Business, HP. "Ourstrongest-ever drupa portfolio will benefit customers for the printjobs they do today, and those they want to do tomorrow."

New transformativetechnologies and real-life print scenarios

The HP drupa stand islocated in Hall 4 of Messe Düsseldorf. The 4,952 square meter(53,300 square foot) stand features printing demonstrations forgeneral commercial, photo specialty, publishing, direct mail andtransactional applications as well as labels, flexible packagingand folding cartons, and signs and displays.

At drupa, HP willdemonstrate 10 digital printing systems that unlock a range ofbusiness opportunities for PSPs. Presses and printers from the HPIndigo, HP Inkjet Web Press, HP Scitex and HP Specialty PrintingSystems product lines will be featured in end-to-end productionworkflows alongside HP partner software and finishingsolutions.

The drupa exhibit also willshow how HP's leading IT expertise creates powerful computingenvironments for PSPs with server and software solutions from theHP Exstream, HP Hiflex and HP SmartStream portfolios.

HP also will showcase printoutput from its systems in real-life settings, such as supermarketsand bookstores.

"The HP digital solutionsare now addressing the heart of the printing market. We want toillustrate how printing is evolving in a world where digital is nolonger an option but a way to embrace the future and remaincompetitive," said Morgan.

Learn and do morewith HP business-development expertise

HP's exhibit also willinclude a full complement of educational modules, business tools,community networks, market development activities and one-to-oneconsulting services delivered through the HP Capturebusiness-development programme.

The HP Capture programme'seducational services provide in-depth workshops delivered byleading independent experts and HP professionals to help HPcustomers grow their digital print business. Several new workshopsare being launched at drupa 2012 covering digital sales andmarketing techniques for label converters and large formatprinters.

HP Capture, combined withthe Digital Solutions Cooperative (Dscoop), offers one of the mostcomprehensive business-development and education programmes in thegraphics industry.

Founded in 2005 for HPgraphics customers in North America, Dscoop has grown to includeregional chapters for Europe, Middle East and Africa, and AsiaPacific and Japan regions. With more than 7,000 members, Dscoop isthe industry's largest independent user community.

Full-servicefinancing - onsite

HP Financial Services, thecompany's leasing and life cycle asset-management servicesdivision, also will be onsite, providing total solution financingfor HP systems, software and services, as well as for third-partyhardware and software. HP Financial Services lending solutionsoffer PSPs customized payment options and flexible terms aligned totheir business growth strategies. 

A celebration of HPPrint Excellence Awards

At drupa, HP will celebrateits customers' outstanding work by announcing the results of itsworldwide Print Excellence Awards programme. Winners from thecontest's 21 categories - from personalised marketing collateral tolabels and packaging to display signage - will be recognised duringa May 3 Celebration Evening in their honour. Print ExcellenceAwards winning entries will be showcased on the HP stand atdrupa.

More information on HP'sdrupa exhibit is available at www.hp.com/go/drupa andthrough the HP Graphic Arts Twitter feed at www.twitter.com/hpgraphicartsand YouTube channel at www.youtube.com/hpgraphicarts.Join or follow the conversation using the #HPdrupa hashtag.

AboutHP

HP creates newpossibilities for technology to have a meaningful impact on people,businesses, governments and society. The world's largest technologycompany, HP brings together a portfolio that spans printing,personal computing, software, services and IT infrastructure tosolve customer problems. More information about HP (NYSE: HPQ) isavailable at http://www.hp.com.

Editorialcontacts:

Vanessa Ribeiro, HP
+34 682 794 816  

Ben Dodson
Bespoke for HP
+44 (0)1737 215 200
ben@bespoke.co.uk

HP Sant Cugat
HP Española S. L
Cami de Can Graells, 1-21
08174, Sant Cugat del Valles
Barcelona
Spain
www.hp.com