HP 'Digitally Printed Book Store' showcases novel publishing opportunities at The London Book Fair 2012

BARCELONA, Spain, 11 April2012 - HP today announced that it will be presenting game-changingopportunities for publishers and printers who use HP digitalprinting technologies to create efficiencies in the supply chain aswell as offering new innovative products.

At the London Book Fair(16-18 April, Earls Court, London), HP is creating a 'DigitallyPrinted Book Store' on its stand (T855) to display the range ofdigitally printed books achievable with HP technology. The standwill include a range of real life examples of books such aspersonalised, full-colour children's books, high-quality specialistpublications, educational books, scientific and medical journalsand novels. These examples will showcase how the HP portfolio,covering both Inkjet and Indigo presses, provides a technology forall areas of the book market.

Visitors to the show willalso discover how HP digital print technology can benefitpublishers beyond the end product, reducing business risks andcosts in the supply chain thanks to cost-effective short runs andproviding fast time-to-market with print-on-demand.

"Digital printing hasopened up new opportunities in everything from versioned editionsof textbooks, to personalised storylines, to the burgeoningself-publishing market," said Julia Cole, UK & Irelandmarketing manager, HP Indigo, GSB. "The traditional 'long tail' ofout-of-print titles has become a viable source of profit andaffordable, short run digital book production is now making therisks associated with publishing an author's first novel a thing ofthe past.

"Personalised and short-runproducts such as these are increasing demand for the traditionalprinted book at a time when there is a great deal of competition inthe marketplace. As a result, it is predicted that by 2016, digitalprinting is to account for almost 28 per cent of books physicallyproduced - compared with 17 per cent in 2011(1)."

Many publishers are alreadytaking advantage of the benefits of digital book production andexploring new ways to allow their customers to interact with theirproducts with creative content and image personalisation.

HarperCollins joined forceswith web-to-print specialists, Penwizard, to supply its customerswith personalised books featuring one of HarperCollins'sbestselling children's characters, Noddy. The books werepersonalised by customers online and printed by HP Indigo PSP,Prime Group.

Claire Harding, brand andproperties director, HarperCollins Children's Books said about theinitiative, "The feedback has indicated that we have attracted newcustomers and enabled a new generation of readers to enjoy Noddy'sadventures. Our customers and their children have been verysatisfied with their books."

An extensive collection ofsimilarly unique, real-life examples of digitally printed bookswill be on the shelves of HP's Digitally Printed Book Store at theshow. For more information about these products and HP's digitalprinting solutions for the publishing industry, visit stand T855 atthe London Book Fair or log on to www.hp.com/go/graphicarts. 

More information is alsoavailable at www.youtube.com/hpgraphicarts or follow HP on www.twitter.com/hpgraphicarts.

(1) Pira 2011. 
 
About HP

HP creates newpossibilities for technology to have a meaningful impact on people,businesses, governments and society. The world's largest technologycompany, HP brings together a portfolio that spans printing,personal computing, software, services and IT infrastructure tosolve customer problems. More information about HP (NYSE: HPQ) isavailable at http://www.hp.com.

Editorialcontacts:

Vanessa Ribeiro, HP
+34 682 794 816  

Ben Dodson
Bespoke for HP
+44 (0)1737 215 200
ben@bespoke.co.uk

HP Sant Cugat
HP Española S. L
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Barcelona
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www.hp.com