HP Helps Enterprises Enhance Competitive Advantage with Business Analytics Services

PALO ALTO, Calif., Oct. 15, 2012— HP Enterprise Services today announced new Business Process Outsourcing (BPO) analytics services designed to accelerate discovery of growth opportunities, efficiencies and cost savings while supporting improvements in compliance and mitigation of risk.

Interpreting and acting on ever-increasing structured and unstructured stores of Big Data is a challenge for enterprises around the globe. Using analytics to make enterprise data relevant, quantifiable and actionable, while delivering it at the right place and right time, enables data-driven decision making that can create a competitive advantage.

With the new HP Business Analytics Services, skilled HP BPO professionals analyze structured and unstructured data using proven best practices and methodologies to derive insights, facilitate decisions and define recommended actions for clients. This information helps clients unlock greater business value, including discovering potential growth opportunities more quickly, enhancing the total customer experience, improving product quality and optimizing enterprise cost structure.

Enterprises have made significant investments in technology to capture and store data; however, few have developed the talent, tools and processes needed to turn this Big Data into actionable insights,” said Danila Meirlaen, vice president, Business Process Outsourcing, HP. “HP provides the hardware and software for firms to utilize Big Data, and is offering experienced analytic professionals to help clients structure and run a sustainable data-driven decision-making framework that drives competitive advantage.

HP Business Analytics Services focus on providing practical, day-to-day analytical requirements to help clients recognize and understand potential opportunities. HP works closely with clients to set up, run and deliver analytics that support timely and actionable insights. These services help support clients with faster and better insights across a variety of functions such as marketing, sales, customers, supply chain, finance and human resources.

The services are flexible and technology agnostic, working across multiple deployment and platform options. Additionally, HP analytics professionals leverage innovations developed through HP Labs, the company’s central research arm, as well as software from Vertica and Autonomy, both HP companies, to deliver insight from structured and unstructured data. The services also leverage HP’s suite of Information Management and Analytics technology and applications offerings. Combined, these comprehensive capabilities enable connected intelligence inside and outside the organization to support growth.

HP analytics professionals help clients with a wide range of analytic activities to derive actionable insights that meet their industry-specific requirements within designated time frames. For example, HP Business Analytics Services can assist clients in increasing customer loyalty by delivering the right messages to the right prospects and customers at the right time and via the right channel. Also, taking a systemic approach to analyzing the potential impact of external risks can help clients avoid potential losses.

HP’s scientific, collaborative approach starts with collecting relevant data, then determining the answers to “what happened and why” through leading analytic methodologies, tools and research. HP then delivers insights on why a result happened and uses predictive analytics to help clients answer “what could happen.”

Analytics are integral to HP BPO services and the entire HP portfolio of services, software and hardware. HP offers full-service, industry-specific BPO solutions for key functions including finance, administration and customer-relationship management. These services are designed to help enterprises and public sector organizations be more efficient and effective.

Pricing and availability
The new HP Business Analytics Services, available worldwide as a standalone service or embedded in many HP BPO solutions, are priced according to customer engagement.

Additional information is available at www.hp.com/services/business-analytics.

HP’s premier Europe, Middle East and Africa client event, HP Discover, takes place Dec. 4-6 in Frankfurt, Germany.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com