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HP Helps Spil Games Generate Intelligence from Big Data

The Netherlands, Dec 10, 2013 – HP today announced that Spil Games is using the HP Vertica Analytics Platform to constantly improve the online gaming experience for millions of users across the world.

By harnessing the power of big data, Spil Games ensures that its gaming platforms have all the social features that players need to challenge themselves and each other, share their creativity, and connect with their fellow players.

Based in the Netherlands Spil Games is a global network of targeted online-gaming platforms offering browser-based casual games, both single and multiplayer, in 15 languages. Spil Games scouts the best content from the world of online game developers and develops content itself for 180 million active users to its sites each month.

“We tailor our content to meet the interests of three main channels of gamers: girls, teens and women,” says Rob Winters, Spil Games “The HP Vertica Analytics Platform delivers the speed and massive scalability we need to perform real-time analysis of information on our players and the games they play, enabling us to gain value from 100 percent of its information and extract insight hidden within big data. We expanded our data usage by 10x without worrying about the platform performance or stability.”

HP Vertica software enables Spil Games to generate intelligence and profit from big data through real-time analysis. As a result, the company can maintain its competitive edge with fast, accurate business decisions based on the latest information. The HP Vertica Analytics Platform delivers information that allows Spil Games to quickly and easily analyse usage patterns for continued improvements.

“Big data analysis is the key to understanding how a company works and the perfect foundation for business growth,” says Raymond Huner, country director, HP Software Netherlands. “Part of our HAVEn platform Vertica will help them to support the company’s massive expansion into social gaming.”

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com