"It is necessary that people work together in unison toward common objectives and avoid working at cross purposes at all levels if the ultimate in efficiency and achievement is to be obtained."

— Dave Packard

HP's Corporate Objectives have guided the company in the conduct of its business since 1957, when first written by co-founders Bill Hewlett and Dave Packard.
Our Shared Values
Trust and respect for individuals
We work together to create a culture of inclusion built on trust, respect and dignity for all.

Achievement and contribution
We strive for excellence in all we do; each person's contribution is critical to our success.

Results through teamwork
We effectively collaborate, always looking for more efficient ways to serve our customers.

Meaningful innovation
We are the technology company that invents the useful and the significant.

Uncompromising integrity
We are open, honest and direct in our dealings.


Our Corporate Objectives
Customer loyalty
We earn customer respect and loyalty by consistently providing the highest quality and value.

Profit
We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate objectives.

Growth
We recognize and seize opportunities for growth that builds upon our strengths and competencies.

Market leadership
We lead in the marketplace by developing and delivering useful and innovative products, services and solutions.

Commitment to employees
We demonstrate our commitment to employees by promoting and rewarding based on performance and by creating a work environment that reflects our values.

Leadership capability
We develop leaders at all levels who achieve business results, exemplify our values and lead us to grow and win.

Global citizenship
We fulfill our responsibility to society by being an economic, intellectual and social asset to each country and community where we do business.