2011 Social Innovation Relay winner

Social Innovation Relay

Students from Nzhnekamsk, Russia, took home the global title for their project Fortuna.

In 2011, students from 13 participating countries participated in the first Social Innovation Relay, which challenged them to design projects that could have a significant positive social impact.

HP worked in partnership with Junior Achievement, the world's largest organization dedicated to inspiring and preparing young people to succeed in a global economy, to develop the relay.

Students who participated in this

interactive, web-based competition were coached throughout by HP employee mentors to think like innovators while developing skills that will help them grow into globally minded, socially responsible entrepreneurs.

Participation in the Social Innovation Relay taught us communication and business skills, and also made us more confident working in teams. Through this program, we learned that business can and should have a positive impact on society and the environment.

Andrei Kubyshkin
Student and captain of the winning team

A team of high school students from Nizhnekamsk, Russia, took home the global title for Fortuna, a simple and sustainable business concept designed to encourage citizens to manufacture and sell products created from recyclable waste materials, potentially driving profit and also reducing landfill.

"Participation in the Social Innovation Relay taught us communication and business skills, and also made us more confident working in teams. Through this program, we learned that business can and should have a positive impact on society and the environment. It was great being able to come up with new ideas, designs and technologies that could address environmental challenges and improve our quality of life," says Andrei Kubyshkin, student and captain of the winning team.

To expand the project's reach and impact, the students integrated activities such as trainings, awareness events and grassroots campaigns designed to encourage recycling and share best practices in sustainability. The project will first be rolled out within the local community, and then to a wider, global audience via web-based activities.