In celebration of NCAA March Madness, Coca-Cola offered commemorative 8 oz. bottles, with labels printed with team logos, slogans, and nicknames. Fans could customize Coca-Cola, Coca-Cola Zero or Diet Coke bottles. The campaign, printed, was the first of its kind for Coca-Cola, and was available to fans between March and April, 2017.

Coca-Cola Israel's Extraordinary Diet Coke Collection

'Share A Coke' campaign ...Coca Cola, a marketing genius!!!


Graphic artist Emily Forgot, is known for working with some of the world's most prestigious brands, with her designs embracing unusual patterns, odd shapes and surreal aesthetics for a number of commercial projects. Emily and packaging designer, Silas Amos, joined together to create 2000 one-of-a-kind Heineken beer bottles for HP this year. How did we make it happen?   

Emily designed the pattern using HP SmartStream Mosaic to create a master illustration, which was then used to select different parts of that illustration - to create unique designs for the bottles. Then, Adobe Illustrator was used to then manipulate the image in 2000 unique ways. Finally, the unique images were then printed using HP Indigo technology.

Graphic Artist Emily Forgot Creates Unique Designs | HP Smartstream Mosaic | HP

Mondelez International

  • Mondelez International made its first-ever venture into personalization for its Oreo brand thanks to HP Indigo digital printing.
  • The Oreo Colorfilled campaign turned the iconic cookie's wrapper into a canvas for imagination and personalization during the holiday season using the adult coloring trend.
  • At the campaign web storefront, Customers could customize Oreo packages with color and text from their mobile devices or personal computers.
  • After a successful launch in the U.S., Mondelez launched two additional personalized campaigns for Oreo cookie boxes in China.


Budweiser worked with HP to launch a campaign of uniquely designed Bud Light cans for the Mad Decent Block Party music festival in the U.S. and Canada. Thanks to HP SmartStream Mosaic variable design technology, 200,000 Bud Light cans were wrapped in shrink sleeves with different design variations, so no two cans were alike.


Amarula, with the help of HP, is adding a dimension to their its “Name Them, Save Them” African elephant conservation project with 400,000 one-of-a-kind designed labels. Each label is printed with an elephant’s name and unique elephant brand icon to raise awareness for the estimated 400,000 elephants remaining in the African wild. This campaign was made possible by HP SmartStream Mosaic using two seed patterns in a variable design software algorithm, and the HP Indigo WS6800 Digital Press.


To stand out from the crowd on wine shelves, small wine distributor La Catrina implemented a creative packaging strategy just in time for the Mexican “Day of the dead” season. Using shrink sleeves to wrap the entire bottle, the brand enlisted a well-known local artist to create the designs. Only available to retailers in New Mexico, more than 80,000 redesigned bottles of La Catrina wine sold within the first two months. The shrink sleeves were printed on the HP Indigo WS6600 Digital Press.


To coincide with the launch of a limited edition, Jim Beam American Stillhouse Clermont Kentucky Bourbon Whiskey, the distiller premiered real wood veneer labels on the bottles. Printing by an HP Indigo digital press on genuine wood material delivered a direct connection to wood, and conveyed to consumers the iconic elements of their bourbon aging process.


Nestle in the UK is now printing and giving away more than 56,000 personalized Kit Kat packages in a campaign. For a limited time, customers have a chance to win and create personalized chocolate packages with a photo or phrase on the Kit Kat pack, which they receive in a special presentation box. The candy packs were printed on the HP Indigo 20000 and HP Indigo WS6600 digital presses.