Turkcell to Become "One-stop Shop" for Cloud Services with HP CloudSystem

Turkey-based telecom company offers customized cloud service bundles to simplify procurement and usage for enterprise customers

ISTANBUL, -- HP today announced that Turkcell is using HP cloud solutions to generate new revenue through “as a service” offerings to businesses.

Turkcell, with 34.5 million customers, is the leading communications and technology company in Turkey.

Turkcell is using HP CloudSystem Service Provider to provide its business customers with infrastructure as a service (IaaS) and communications as a service (CaaS). The new offerings are presented to customers in a customized, online marketplace.

With IaaS and CaaS, Turkcell business customers can take advantage of utility pricing and the flexibility of an on-demand services model. Benefits include more predictable operating costs, low capital investment and minimal risk in new technology adoption.

Specific services, such as email, can be easily enabled within HP CloudSystem Service Provider, allowing Turkcell to quickly enter a growing market with business-ready offerings and to achieve an advantage over would-be competitors.

A single software platform that can aggregate numerous as-a-service offerings, the HP solution gives Turkcell the flexibility to adapt quickly to market changes and customer needs. Turkcell can easily add new offerings as well as create customized cloud service bundles that simplify procurement and usage for enterprise customers.

“Turkcell intends to be the ‘one-stop shop’ for cloud-based services for businesses in Turkey,” said Ilker Kuruoz, chief information and communication technologies officer, Turkcell. “HP cloud technologies and expertise are providing Turkcell the ability to enter this market quickly, and the flexibility to deliver cloud services that are tailored for each customer.”

“To compete with rivals, communications service providers must use new technologies like cloud to build new businesses,” said David Sliter, vice president and general manager, Communications, Media and Entertainment Solutions, HP Enterprise Services. “HP CloudSystem Service Provider enables Turkcell to expand its enterprise business with as-a-service offerings that help its customers operate more efficiently.”

HP provides Turkcell with complete solution
HP CloudSystem Service Provider is a comprehensive solution that includes hardware, software and services, all integrated to streamline the on-boarding and operation of IaaS and software as a service (SaaS), including CaaS, business applications, device management and security.

Turkcell is using the key components of HP CloudSystem Service Provider:

  • HP Converged Infrastructure provides an integrated platform designed to enable the rapid, efficient delivery of IaaS.

  • HP Aggregation Platform for SaaS (AP4SaaS) provides a common foundation for multiple as-a-service offerings. It integrates and automates important service management processes such as provisioning, activation, reporting, service usage and revenue settlement.

  • HP Cloud Service Automation provides advanced provisioning and management of applications and infrastructure using industry-best practice templates, linking HP AP4SaaS with HP Converged Infrastructure.

Consulting and integration services for design, implementation and project management, as well as support and management.

Turkcell launches IaaS and CaaS business
At a news conference today, Turkcell described its as-a-service offerings:

  • IaaS: Turkcell will provide businesses with on-demand access to state-of-the-art IT technologies for servers, storage and networking. Businesses can rely solely on IaaS from Turkcell, or use IaaS to augment on-premise IT resources for peak loads or activity bursts.

    The IT infrastructure for the cloud services is hosted within Turkcell data centers and is managed by Turkcell.

  • CaaS: The HP CloudSystem Service Provider solution comes integrated with three core communications service families: messaging to increase productivity, collaboration to drive cooperation among remote teams, and business voice to automate and efficiently manage incoming calls.

    Turkcell, in its first phase, will focus on the messaging services, offering email, calendar and contact management to business customers. These services are based on HP’s integration with Microsoft® Exchange 2010 and Microsoft SQL.

More information is available at www.hp.com/go/cloudsystem.

HP’s premier client event, HP Discover, takes place June 4-7 in Las Vegas. 

About Turkcell
Turkcell is the leading communications and technology company in Turkey, with 34.5 million subscribers and a market share of approximately 53 percent as of Dec. 31, 2011 (Source: Operator’s announcements as of Dec. 31). Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 64.8 million subscribers as of Dec. 31, 2011. The company covers approximately 88 percent of the Turkish population through its 3G and 99.13 percent through its 2G technology supported network. It has become one of the first among the global operators to have implemented HSDPA+ and achieved a 43.2 Mbps speed using the HSPA multicarrier solution. Turkcell reported a TRY9.4 billion (US$5.6 billion) net revenue with total assets of TRY17.2 billion (US$9.1 billion) as of Dec. 31, 2011. It has been listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey. Read more at www.turkcell.com.tr.


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