Press Release: February 13, 2012

HP Accelerates Server Market Transformation with Self-sufficient HP ProLiant Gen8 Servers

PALO ALTO, Calif. -- HP today announced the industry’s most self-sufficient line of servers – the HP ProLiant Generation 8 (Gen8).

HP ProLiant Gen8 servers are the result of a $300 million, two-year program called Project Voyager, the company’s initiative to redefine data center economics by automating every aspect of the server life cycle. To date, Project Voyager has resulted in more than 900 patents filed and a new systems architecture called HP ProActive Insight architecture, which will span the entire HP Converged Infrastructure.

With intelligent technologies that automate tasks and significantly improve uptime, HP ProLiant Gen 8 with HP ProActive Insight architecture addresses the top concerns of enterprises. For example, in a typical 10,000-square-foot data center:

  • Companies spend an average of $24 million over three years on manual operations to support servers.(1) HP ProLiant Gen8 triples administrator productivity by eliminating most manual operations such as server updates, which typically take five hours of administrator time per rack of servers. The industry-first HP Smart Update feature can perform the same update in 10 minutes or less.(2)
  • Growing server energy and facilities expenses cost companies up to $29 million over three years.(1) HP ProLiant Gen8 features HP 3-D Sea of Sensors, an industry-first technology that identifies overutilized servers based on real-time location, power, workload and temperature data, increasing compute capacity per watt of energy by 70 percent.(3) HP 3-D Sea of Sensors also automates energy efficiency while eliminating 100 percent of manual configuration and inventory process errors.
  • Unplanned downtime costs clients approximately $10 million an hour.(4) With industry-first HP Active Health and HP Insight Online technologies, HP ProLiant Gen8 is the only server that automatically analyzes its own health across 1,600 data points. Through self monitoring, self diagnosing and proactive support, clients can resolve unplanned downtime issues up to 66 percent faster.(5)

“The skyrocketing cost of operations in the data center is unsustainable, and enterprises are looking to HP to help solve this problem,” said Mark Potter, senior vice president and general manager, Industry standard Servers and Software, HP. “We are delivering innovative intelligence technologies that enable servers to virtually take care of themselves, allowing data center staff to devote more time to business innovation.”

Project Voyager is the third phase of HP’s multiyear transformation plan for the server market, which began in November 2011 with Project Moonshot. Project Moonshot changed how servers are built for extreme-low-energy computing. Project Odyssey, phase two, redefined the future of mission-critical computing. With phase three, Project Voyager, HP automates every aspect of the server life cycle.

HP ProActive Insight architecture elevates customer experience

HP ProLiant Gen8’s ProActive Insight architecture comprises powerful hardware and software that delivers server life cycle automation. At the same time, it provides continuous intelligence on server health, power usage and other important diagnostics. As a result, online system updates can be deployed three times faster, with as much as 93 percent less downtime.(6)

Tested in more than 100 real-world data centers, HP ProLiant Gen8 servers are built with more than 150 client-inspired design innovations. These innovations dramatically accelerate application performance and also allow administrators to maximize server availability by eliminating common problems that cause failures, downtime and data loss. These include:

  • Integrated Lifecycle Automation – speeds application deployment and proactively improves uptime by automating manual tasks. As a result, clients can increase productivity, reduce errors and greatly simplify operations. With these improvements, HP ProLiant Gen8 servers enable IT staff to save more than 30 days of administration time a year per person in a typical 10,000 square-foot data center.(7)
  • Dynamic Workload Acceleration – improves data-intensive storage performance by almost seven times with a converged server and storage design that leverages intelligent, HP solid-state technologies.(8) Smart analytics and workload-aware intelligence enable HP ProLiant Gen8 servers to adapt in real time to optimize system performance and efficiency. Unique HP Advanced Data Mirroring and smart algorithms ensure data is as much as 1,000 times safer, speeding Redundant Array of Independent Disks (RAID) initialization by 95 percent.(9)
  • Automated Energy Optimization – delivers nearly double compute-per-watt capacity and saves $7 million in energy costs in a typical data center over three years (10) with HP ProLiant Gen8 energy-efficient servers and industry-first intelligent racks that feature built-in sensors. HP 3-D Sea of Sensors automates inventory management and precisely tracks power usage per rack and server, allowing administrators to easily optimize workload placement. Competitive servers force organizations to manually inventory, track and measure power and cooling. This requires extensive resources, incurs risk of downtime due to configuration errors and drives up energy costs.
  • Proactive Service and Support – enables clients to achieve a 95 percent first time issue resolution rate with HP Insight Online, the industry’s most comprehensive cloud-based, IT management and personalized support portal.(11) HP Insight Online is integrated with HP ProLiant Gen8 intelligent technologies, HP Insight Remote Support and HP services, and offers clients a converged server management and support experience through the automatic collection of server assets, health, contract, warranty and support case information. Data is available securely anywhere, anytime, allowing clients to grant access to HP-authorized channel partners via the HP ServiceONE program, providing proactive problem prevention in addition to rapid resolution.

Pricing and availability

HP ProLiant Gen8 servers are available to early-adopter clients today.

General availability of HP ProLiant Gen8 servers through HP and worldwide channel partners begins in March and continues throughout 2012. This includes HP ProLiant ML tower servers for remote and branch offices and versatile HP ProLiant DL rack-mount servers that deliver a balance of efficiency and performance. Also included are HP ProLiant BL blade servers for cloud-ready Converged Infrastructure and HP ProLiant SL scalable system servers built for web, cloud and massively scaled environments.

HP’s premier client event, HP DISCOVER, takes place June 4-7 in Las Vegas.


(1) HP estimate based on Gartner IT metrics: IT Staffing Levels, Sustaining IT Shared Services and Cloud Computing 2011 and Gartner Data Center Demographics and Sizing 2010.

(2) HP internal time and motion study HP ProLiant Gen8 380 vs. Dell R710.

(3) HP internal comparison HP ProLiant G7 to HP ProLiant G8.

(4) Based on HP internal testing and development over a two-year period and other competitive materials, including the “Cost of Downtime Tool” developed by IDC for HP, copyright 2009.

(5) Based on HP internal comparative testing using HP Insight Online.

(6) Based on internal testing with a fully online firmware and system software update with HP SUM 5.0 vs HP SUM 4.2.

(7) HP internal measurements of administrator time savings for physical server management.

(8) Based on internal testing that compares an HP ProLiant G7 server with a standard 15K SAS drive to that of HP ProLiant Gen8 server with a Solid State Drive.

(9) Probability comparisons made between RAID (two drives) versus Advanced Data Mirroring (three drives) of a potential second failure, in addition from data derived from internal testing.

(10) HP estimated energy savings of HP ProLiant G6 to HP ProLiant Gen8.

(11) HP-commissioned third-party analysis.


This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2011 and HP’s other filings with the Securities and Exchange Commission. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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