Press Release: February 13, 2012
Topics: Cloud

HP Boosts Partner Revenue Opportunities in Cloud and Services

LAS VEGAS -- HP today announced programs and solutions that enable channel partners to grow cloud and services revenue while helping customers ease their transition to the cloud.

Unveiled at HP’s 2012 Global Partner Conference, the new HP PartnerONE cloud specialization and collaboration programs and expanded HP ServiceONE offerings can extend channel partners’ sales reach and speed customers’ time to market.

The cloud computing market is projected to reach $143 billion by 2013,(1) which offers channel partners new business opportunities. According to an independent survey commissioned by HP, partners want broad cloud solutions that incorporate software and services, offer more collaboration with each other to share cloud expertise, and are flexible enough to support a range of business models.(2)

“To capitalize on cloud and services opportunities, channel partners need programs that align with their business strategies,” said Kirsten McCrabb, vice president, Worldwide Channels Marketing, Enterprise Servers, Storage and Networking, HP. “Last year, HP invested more than $1 billion in programs across its portfolio to help partners pursue growth markets and win more business.”

Expanded HP cloud programs

The new framework of programs creates opportunities for channel partners to deliver superior cloud solutions for customers by aligning with HP’s hybrid delivery approach to cloud. The programs support a range of cloud business models, offering benefits based on partners’ expertise and investments.

“Customers want to move quickly to integrate cloud into their IT strategies, and they want partners with the expertise to align cloud solutions with business objectives,” said Henry Fastert, chief technologist at SHI, an HP partner based in Somerset, N.J. “HP’s partner programs and portfolio have enabled us to build our business, letting us become an early leader in providing cloud services and solutions to our clients.”

The new HP cloud programs for channel partners include:

  • HP Cloud Builder Specialist, a new HP PartnerONE specialization for partners with cloud expertise based on HP solutions such as HP CloudSystem. This specialization includes existing partner enablement and training programs for cloud infrastructure, software and services, including the HP Cloud Centers of Excellence demonstration program, which has sites at more than 100 partner facilities worldwide.
  • HP Interchange, a social media network that enables partner collaboration in designing and deploying cloud offerings to offer complete solutions to customers. For example, a channel partner looking for software to meet a specific customer requirement can search the HP Interchange to identify another partner with software expertise.

In addition, HP is offering new financial incentives for channel partners to secure successful sales opportunities for HP CloudAgile service providers. As a result, channel partners can expand their cloud portfolios as they seek out new business opportunities. Channel partners also can participate in the HP CloudAgile program as a service provider.

HP ServiceONE Partner Support

HP extended the HP ServiceONE program with a new storage services support model that enables qualified partners to expand into high-growth storage markets and boost profitability. HP ServiceONE Partner Support for HP Storage offers qualified partners the ability to sell their own services backed by HP support.

HP ServiceONE is the industry’s only partner program to offer three engagement models, enabling partners to broaden their portfolios to capture more market opportunities. Partners may sell HP services to customers, with HP delivering support; sell and deliver HP services to customers; or sell partner-branded services while accessing HP’s world-class support.

HP Packaged Consulting Services

New HP Packaged Consulting Services enable channel partners to increase services revenues by offering consulting expertise to customers without needing to invest in specialized staff resources. These popular cloud, storage and networking services feature standard pricing and discounts for easy quoting, creating new opportunities to expand services business.

Pricing and availability

Partners can now participate in training and enablement programs that will be part of the HP PartnerONE Cloud Builder Specialist program worldwide rollout beginning Nov. 1.

The HP Interchange will be demonstrated at the Global Partner Conference, with enhancements planned through 2012.

HP ServiceONE Partner Support will be available to select partners in March, with worldwide availability later this year.

HP Packaged Consulting Services are available worldwide, with prices beginning at $2,000.(3)


(1) Based on HP internal analysis.

(2) HP Research: “Reseller Cloud Strategies,” Jan. 10, 2012.

(3) Estimated U.S. street prices. Actual prices may vary.


This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2011 and HP’s other filings with the Securities and Exchange Commission. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Press Kit: February 13, 2012
HP Global Partner Conference 2012

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