HP Empowers Organizations to Deliver Superior User Experiences with Application Transformation Solutions

PALO ALTO, Calif. — HP today announced a new portfolio of application transformation software and services solutions that supports organizations to deliver a rich user experience that attracts, engages and retains customers, citizens and employees—anywhere, anytime, from any device.

Applications are now the face of an organization. While traditional applications form the foundation of everything an enterprise does, they were not designed to connect customer and employee organizational resources with a simple, intuitive experience.

Recent global research conducted on behalf of HP (1) found that nearly 70 percent of chief marketing officers (CMOs) leverage mobile applications to engage their customers. However, nearly 80 percent of CMOs indicated that these same customer-facing applications must be more user-friendly to ensure customer loyalty and retention.

“Mobile devices are attached to the hip, hand or briefcase of nearly everyone, making access to an organization as easy as a swipe of the finger,” said Stephen DeWitt, senior vice president, Enterprise Group Marketing, HP. “HP application solutions enable enterprises to use those devices for competitive differentiation by quickly creating quality mobile applications that deliver the ultimate customer experience.”

The intersection of user experience, cloud and application modernization

HP’s applications strategy is centered on delivering a simplified architecture that enables clients to create innovative and intuitive applications that easily integrate with their traditional and cloud-based environments. As a result, clients will reduce development costs, speed time to market for new applications, increase customer satisfaction and unlock new sources of revenue and innovation.

“When integrated with deep investments in traditional systems, modern applications are growth engines for organizations that want to create new value for their customers,” said Geoffrey Moore, author, speaker and advisor. “Most importantly, modern applications are the vehicles for organizations to deliver on their No. 1 priority—providing engaging experiences across devices that make people’s lives easier and keep them coming back for more.”

Creating value for customers

Enhanced HP User Experience Design Services help clients design, develop and deploy engaging applications that provide a simple, intuitive user experience internally and externally.

The HP user experience team works with an organization and its customers to identify “moments of engagement” in the context of an application portfolio. As a result, the team has the knowledge needed to design and rapidly prototype applications that enrich these engagements.

Ensuring application performance

Enhancements to the HP Anywhere software platform enable developers and organizations to design, build and distribute intuitive enterprise mobile applications that integrate securely with back-end systems, while supporting bring-your-own-device (BYOD) initiatives.

In addition, the newly launched HP Anywhere Developer Zone offers access to HP software developer kits (SDKs), demos and application cookbooks for knowledge sharing that enables developers to accelerate enterprise mobile application design and creation.

HP also announced new solutions that provide greater visibility into application performance running on mobile devices. As a result, clients have the support to rapidly identify and resolve potential problems to maintain high-quality business services. New solutions include:

Accommodating users’ needs

For organizations to maintain relevance, their applications must be available anywhere, at any time and from any device. This requires continuous service from traditional and cloud-based applications to “fuel” the mobile application with rich and relevant information. Applications also must adapt to fluctuations in demand while integrating with disparate systems running in the cloud or on legacy mainframe environments.

New HP Application Integration to Cloud services, built on HP Converged Cloud solutions, integrate applications, information and business processes across private, public and hybrid cloud environments. Using concrete reference architectures based on integration platforms from TIBCO and Red Hat, clients can rapidly and securely deploy applications that deliver new customer experiences.

Additional information about HP’s application transformation software and services solutions is available at www.hp.com/go/modernapps.

HP’s premier America’s client event, HP Discover, takes place June 11-13 in Las Vegas.


(1) “HP CMO Study,” Coleman Parkes Research Ltd., March 2013.


This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s filings with the Securities and Exchange Commission, including HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2012.  HP assumes no obligation and does not intend to update these forward-looking statements.

© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Media contacts

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com