Press Release: June 03, 2013
Topics: Graphic Arts

HP Expands and Rebrands Its Latex Printing Technology Portfolio

Delivers high quality, versatility of latex to industrial printing market

PALO ALTO, Calif. -- HP today expanded its industry-leading portfolio(1) of HP Latex Printing Technologies with the introduction of the HP Latex 3000 Printer, helping industrial print service providers (PSPs) produce high-value applications with improved productivity, quality and versatility.

HP also announced the rebranding of its HP Designjet and Scitex latex printers and supplies. The new sub-brand for these offerings is HP Latex, demonstrating the strategic importance of latex to the HP Large Format Graphics portfolio.

HP Latex Printing Technologies were introduced in 2008 as a water-based alternative to solvent ink technologies. Since then, more than 15,000 HP Latex printers have been shipped worldwide(2) and more than 100 million square meters have been printed with HP Latex Inks. HP expects these numbers to triple by 2016, with the number of latex-printed pages growing rapidly while the number of solvent-printed pages simultaneously declines by as much as 33 percent.(3)

The HP Latex 3000 Printer will help drive this growth, allowing a broader range of sign and display customers to shift pages from traditional solvent and UV-curable technologies to HP Latex Printing Technologies.

“Industrial print service providers constantly battle increasing competition along with shrinking timelines and budgets for big projects in this buyers’ market,” said Xavier Garcia, vice president and general manager, Large-Format Sign and Display Division, HP. “As the leader in large-format printing, HP is offering latex solutions that give our customers a unique advantage to cost-effectively address these challenges with new levels of productivity, quality and application versatility.”

Meeting industrial printing needs with HP Latex Printing Technologies

Creating a competitive advantage for high-volume PSPs, the HP Latex 3000 Printer offers broader media versatility, including heat-sensitive substrates, with the HP Latex Optimizer. This new ink solution ensures consistent image quality at high speeds as well as efficient curing at lower temperatures and with less energy than previous HP Latex solutions.

Third-generation HP 881 Latex Inks also provide a scratch resistance comparable to hard-solvent inks on certain substrates,(4) making them ideal for applications including retail displays, outdoor advertising, vehicle graphics and interior décor.

The printer’s increased production capacity lets high-volume customers meet tight deadlines, producing 830 ft2/hr (77 m2/hr) of indoor applications(5) and 1,290 ft2/hr (120 m2/hr) of outdoor applications.(6) Standard carbon-fiber, dual-roll spindles also help reduce media loading times and the need for operator intervention.

The HP Scitex Print Care proactive maintenance scheduler, along with automated diagnostics and alerts, helps customers keep their printers running smoothly. Additionally, bundled HP On-site Uptime Parts Kits, HP Ramp-up Service and HP Customer Care Programs help assure productivity and profitability.(7)

Delivering odorless prints ideal for sensitive indoor display environments,(8) HP Latex Inks help create a safe and comfortable printing environment for print shop staff. HP Latex Inks are UL ECOLOGO and GREENGUARD Gold CertifiedSM, while prints meet AgBB criteria and are A+ rated according to Émissions dans l'air intérieur.(9,10)

New HP Latex sub-brand simplifies customer experience

Demonstrating the strategic importance of latex to the HP Large Format Graphics portfolio, HP is creating a sub-brand to help customers more easily identify the best HP Latex solution for their shop size and application needs. HP Latex Printing Technologies now include:

HP Latex inks and supplies also will be rebranded to reflect the updated product naming.

Availability

The HP Latex 3000 Printer is expected to be available worldwide on Aug. 15.(11)

More information about the latest additions to the HP Latex portfolio is available at www.hp.com/go/signanddisplaylaunch2013 and www.hp.com/go/latex. Product videos and updates are available on Facebook at www.facebook.com/HPdesigners, on Twitter at www.twitter.com/hpgraphicarts and on YouTube at www.youtube.com/hpgraphicarts.


(1) IDC, “Worldwide Quarterly Large Format Printer Tracker Final Historical 2012,” February 2013.

(2) As reported by HP in Q3 FY2013.

(3) Based on HP internal data as of Q1 2013.

(4) Scratch-resistance comparison based on testing HP Latex Inks and representative hard-solvent inks. Estimates by HP Image Permanence Lab on a range of media.

(5) Printed in high-quality indoor (6-pass 6-color) mode.

(6) Printed in outdoor (3-pass 6-color) mode.

(7) Service package not bundled with the HP Latex 3000 Printer in all regions.

(8) Some substrates may have inherent odor.

(9) UL ECOLOGO Certification to UL 2801 demonstrates that an ink meets a range of stringent criteria related to human health and environmental considerations (ul.com/EL). HP Latex Inks are GREENGUARD Gold CertifiedSM (www.greenguard.org).

(10) HP PVC-free Wall Paper printed with HP Latex Inks meets AgBB criteria for health-related evaluation of VOC emissions of indoor building products (www.umweltbundesamt.de/produkte-e/bauprodukte/agbb.htm). Émissions dans l’air intérieur provides a statement on the level of emission of volatile substances in indoor air posing health risks if inhaled—on a scale from A+ (very low emission) to C (high emission).

(11) Availability will be country dependent and subject to change.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s filings with the Securities and Exchange Commission, including HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Press Kit: June 03, 2013
HP Sign & Display Launch 2013

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