Press Release: August 13, 2013

HP Helps Software-defined Storage Customers Maximize Server Investments with Data Tiering

Industry-first innovations on proven software-defined storage platform improve agility and efficiency of virtualized environments

PALO ALTO, Calif. -- HP today announced new HP Converged Storage innovations that enable customers to maximize the return on investment (ROI) of their virtual infrastructure by lowering costs while increasing agility and capacity utilization.

Extending its six-year leadership in software-defined storage,(1) HP announced new HP StoreVirtual Virtual Storage Appliance (VSA) software functionality. These new features include automated sub-LUN (logical unit number) storage tiering and increased VMware and Microsoft integration to improve efficiency and performance. New licensing options provide deployment flexibility to support current workload requirements and future growth needs.

HP also introduced two software plug-ins for HP 3PAR StoreServ Storage, one for use with VMware, and the other for use with SAP® software. These plug-ins help customers simplify management of complex application deployments.

Autonomic, scalable and highly available software-defined storage

Organizations with virtualized environments that range from small sites, to enterprise branch offices, and even public cloud providers, are turning to hardware- and hypervisor-agnostic software-defined storage to cost-effectively provide high availability and other data services running on industry standard server infrastructure.

HP StoreVirtual VSA—powered by the proven HP LeftHand operating system and introducing new Adaptive Optimization capabilities—is the industry’s first scale-out software-defined storage solution to offer data tiering. This feature moves data blocks to high-performance or cost-optimized storage automatically, based on application needs, for improved efficiency and performance.(2)

With HP Adaptive Optimization, continuous workload monitoring migrates actively used data to faster storage such as solid-state disk (SSD), and inactive data to lower-cost storage such as hard disk drive (HDD) storage. This granular approach eliminates the need to move entire application volumes to more expensive SSD. For inactive data, HP StoreVirtual VSA enables customers to further reduce costs by repurposing and virtualizing their legacy third-party storage, treating that capacity as a secondary tier within HP Adaptive Optimization.

HP now offers multiple licensing options for HP StoreVirtual VSA, providing flexibility to support current workloads as well as future growth requirements. In addition to the 10-terabyte (TB) standard license, the company now offers a 4TB license for small sites and a 50TB high-capacity license. As a result, customers can start small and nondisruptively upgrade to a larger VSA or the HP StoreVirtual 4000 appliance as needed.

Easily managed by IT generalists in VMware and Microsoft environments, HP StoreVirtual VSA installs three times faster and scales capacity 11 times faster than competitive software-defined storage options from VMware.(3) New support for VMware ParaVirtualized SCSI Controller delivers efficient CPU utilization, minimizing ongoing infrastructure investments. Increased Microsoft Windows® Server with Hyper-V integration enables clients to provision storage from Microsoft System Center Virtual Machine Manager for faster deployment.

“To reduce data center investment and operational costs, budget-conscious organizations are transitioning from dedicated physical hardware to software-defined storage embedded on existing industry standard servers,” said David Scott, senior vice president and general manager, Storage, HP. “Having pioneered software-defined storage with an installed base of over 170,000 StoreVirtual VSA licenses, HP is now extending its leadership in this area with auto-tiering capability to further optimize cost and performance for small or medium-sized businesses as well as remote enterprise branches.”

Simplified storage management and orchestration

Transitioning to software-defined data centers requires Open API and application-integrated control of storage systems to ensure administrative productivity.

HP 3PAR StoreServ seamlessly integrates with solutions from leading independent software vendors (ISVs), and coupled with the new HP StoreFront Analytics Pack for VMware vCenter Operations Manager™, enables VMware administrators to efficiently and cost-effectively monitor and troubleshoot complex virtualized environments.

HP StoreFront Analytics Pack for VMware vCenter Operations Manager software delivers real-time data on the health, performance and capacity utilization of the HP 3PAR StoreServ Storage system. Proactive monitoring of virtualized application performance from a single management console simplifies storage management. To facilitate the decision process, the software provides accurate capacity and forecasting data regarding HP 3PAR StoreServ storage services, including hardware-accelerated thin provisioning, which greatly increases storage capacity efficiency without impacting application performance.

For managing large and complex SAP deployments in physical and virtualized environments, HP now offers a plug-in that integrates HP 3PAR StoreServ Storage and HP XP P9500 Storage with SAP NetWeaver® Landscape Virtualization Management 1.0. This new HP Storage plug-in is supported in Microsoft Windows, Linux and HP-UX environments, and includes automation capabilities that reduce time to clone SAP applications. These automation capabilities in turn help reduce the overall system copy and refresh time, which improves business agility while reducing risks associated with manual provisioning.

Pricing and availability(4)

  • HP StoreVirtual VSA will be available Sept. 30 at multiple capacity points. A three pack of 4TB licenses will be priced at or below $3,000.
  • HP StoreFront Analytics Pack for VMware vCenter Operations Manager will be available later this year for $7,500 for up to 10 HP 3PAR StoreServ Storage systems.
  • The HP Storage plug-in for SAP NetWeaver Landscape Virtualization Management will be available for download starting Aug. 19 at no charge for HP customers with an active support contract for HP storage systems.
  • All three new solutions will be available globally from HP and authorized channel partners.

HP's premier EMEA client event, HP Discover, takes place Dec. 10-12 in Barcelona, Spain.


(1) Based on HP internal comparative analysis of publicly available data from major competitors, August 2013.

(2)Taneja Group blog, “Defining Software-defined… Storage.”

(3) Taneja Group, “Whitepaper—HP StoreVirtual Virtual Storage Appliance: The VSA for scalable VM density. A test lab validation of StoreVirtual VSA and VMware vSphere Storage Appliance,” August 2013.

(4) Estimated U.S. list prices. Actual prices may vary.

Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation. SAP, SAP NetWeaver, and all SAP logos are trademarks of SAP AG in Germany and in several other countries. All other product and service names mentioned are trademarks of their respective companies.

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© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Press Kit: August 13, 2013
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