Press Release: September 30, 2013

HP Open Ecosystem Breaks Down Barriers to Software-defined Networking

SDN Developer Kit and SDN App Store enables organizations to develop, test and deploy applications

PALO ALTO, Calif., Sept. 30, 2013 — HP today unveiled the industry’s first enterprise-class software-defined networking (SDN) open ecosystem with the HP SDN Developer Kit (SDK) and the HP SDN App Store, creating new business opportunities for partners, and providing a simple way for customers to purchase and deploy network services.

Legacy network rollout typically requires months of extensive ‘human middleware’ and customization, delaying potential application deployment while limiting agility. SDN promises to automate network operations, however closed, proprietary SDN technologies inhibit innovation, prevent interoperability and limit creation of a marketplace. An open SDN ecosystem and application development platform can unlock innovation as well as enable collaboration.

“One of our biggest priorities is delivering new innovations that keep pace with customer demands for new services,” said Ricardo Pedreti, data networking marketing manager, Telefonica|Vivo Corporate Customers. “The simplicity and automation enabled by HP’s SDN solution, removes complexity and will allow us to accelerate the delivery of next-generation services.”

The HP SDN Developer Kit provides developers the essential tools to create, test and validate SDN applications, leveraging HP’s SDN infrastructure and full complement of support services. The HP SDN App Store lets customers browse, search, purchase and directly download SDN applications onto their Virtual Application Networks SDN controller, creating a new business model for how network services are purchased and implemented.

“With SDN the networking industry has an opportunity to disruptively innovate and is now primed for a monumental leap forward,” said Bethany Mayer, senior vice president and general manager, Networking, HP. “HP has created the industry’s most comprehensive SDN product portfolio as well as an open SDN ecosystem, which offers an environment for enterprises and partners to rapidly tune the network to their business and application needs.”

Current SDN ecosystem partners registered for the HP SDN Developer Kit include Aastra, Blue Coat Systems, BlueCat, Citrix Systems, Ecode Networks, F5, Infoblox, Infranics, Intel, Microsoft, MIMOS, PwC, Qosmos, Radware, Real Status, Riverbed, RMIT University, ShoreTel Inc., SAP, Tech Mahindra, VMware, Versatile and Websense.

Fostering innovation through an open ecosystem

The HP SDN Developer Kit provides HP AllianceOne partners, as well as independent software developers, access to the tools necessary to develop, simulate and validate enterprise-grade SDN applications to sell on the HP SDN App Store. These tools enable partners to:

  • Quickly develop new applications directly on the HP VAN SDN controller using API documentation, developer guide and sample code;
  • Test application functionality and interoperability in a ready-made environment that simulates user conditions, with the SDN simulation suite and HP SDN Virtual Lab;
  • Validate newly created applications to meet HP’s enterprise-grade standards through the HP SDN Validation Test.

Alongside these resources on HP.com are SDN developer forums that encourage collaboration including creation of private working groups and support services from HP.

“Applications are what will drive SDN technology into mainstream networking prominence,” said Rohit Mehra, vice president of network infrastructure, IDC. “The catch 22 is that to innovate through applications requires a large investment in infrastructure to develop, which becomes prohibitive. The advent of an SDN App Store, together with an SDN Developer Kit, makes this an accessible alternative for developers.”

Streamlining go-to-market through an open marketplace

HP SDN App Store creates an open marketplace for ecosystem partners to sell SDN applications which customers can deploy on their network with a few simple mouse clicks. The SDN App Store will include applications developed by HP, applications jointly-developed with partners, and partner-certified and community-created applications.

The HP SDN App Store delivers the front- and back-end infrastructure necessary for an online store, avoiding additional investment for ecosystem partners. Every application sold through the HP SDN App Store is approved by HP, ensuring they are enterprise-grade SDN applications.

Enterprise customers create a secure, private portal accessible only by employees to download and run the HP VAN SDN controller via their private server environment for customers.

“We have been testing SDN applications on the HP VAN SDN Controller to automate our network services, decrease complexity, and lower operational costs across the various buildings comprising the Electrical Engineering Department," said Charlie Orgish, manager of distributed systems at Stanford University, Electrical Engineering Department. "We are collaborating with HP to build more innovative applications for our network as it expands into other research networks.”

To complement this open SDN ecosystem, HP has added OpenFlow support to 10 new routers in the HP FlexNetwork portfolio, including the HP MSR2000, 3000, 4000 and HP Virtual Services Router (VSR) Series routers. These additions build on the existing OpenFlow enabled portfolio of 50 switches, representing more than 25 million installed ports. View the full list of partners on the HP SDN Ecosystem Partners web page.

SDN services focused on people, process and technology

HP Technology Services offers new design, implementation and support services to help build and deploy enterprise SDN solutions that address customer needs for agile, flexible network services that are aligned with their organization. The new offering, combined with HP SDN strategy services, delivers a holistic, pragmatic approach to customers’ software-defined networking transformation. New services include:

  • HP SDN Developer Support – offers 24x7 technical phone support and priority knowledge forum response for best practices and troubleshooting for SDN developers;
  • HP SDN Apps Services and Support – helps customers improve their experience and achieve desired outcomes with applications such as Sentinel and unified communications and collaboration;
  • Services and Support for HP OpenFlow products – offers a comprehensive portfolio of services to incorporate OpenFlow enabled products as part of a pragmatic approach to realize the benefits of SDN.

Preparing IT staff to manage SDN environments

To prepare IT professionals to navigate the changes in skill sets needed to handle the way SDN solutions are changing how networks are built, programmed and managed, the company is introducing an SDN Learning Journey curriculum and SDN Certification, as part of the HP ExpertOne program.

The HP SDN Learning Journey curriculum has three defined steps to prepare, engage and deliver SDN solutions. It combines traditional networks with SDN architectures.

Through the HP SDN Certification IT architects, managers and application developers are assured they meet HP’s strict performance standards for enterprise-grade SDN deployments.

HP at Interop New York 2013

HP will be exhibiting at Interop New York, September 30 – October 4 at the Javits Center, in booth 119. HP will demonstrate the HP SDN App Store integrated with the Virtual Application Network SDN controller. HP’s networking products are also powering the InteropNet Network Operations Center (NOC), a multivendor, high-speed network that serves the exhibitors, conference rooms and attendees at the event.

Pricing and availability

  • HP SDN App Store will be available the first half of 2014
  • HP SDN Developer Kit will be available in November 2013
  • HP SDN Developer Support will be available in November 2013. HP SDN Apps Services and Support, and Services and Support for the HP OpenFlow products will be available in the first half of 2014.
  • HP Virtual Application Network SDN Controller target pricing starts at $495
  • SDN Learning Journey curriculum is available now
  • SDN Certification will be available starting in December 2013
  • HP’s MSR routers are available as of September 30, 2013 and pricing starts at $1,000
  • HP’s Virtual Services Routers (VSR) are available as of September 30, 2013 and pricing starts at $500

Additional information about HP Networking solutions is available at www.hp.com/go/networking.

HP’s premier EMEA client event, HP Discover, takes place December 10-12 in Barcelona.


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© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Press Kit: September 30, 2013
HP at Interop New York 2013

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