Press Release: November 05, 2013

Energyhelpline.com Powers Customer Conversion with HP Optimost

HP’s digital marketing solution generates nearly 10 percent uplift for price comparison website

PALO ALTO, Calif., Nov. 5, 2013 — HP Autonomy today announced that energyhelpline.com, the U.K. energy supplier comparison website, is using HP Optimost to enhance its online customer experience and increase conversion rates.

Founded in 2002, energyhelpline.com has rapidly grown to become one of the U.K.’s leading price comparison and switching sites for gas and electricity. As a web-based service, it succeeds based on its ability to deliver a superior online experience. Energyhelpline.com therefore looked to progressively improve its customer journey and ultimately increase conversions. This required the ability to execute a complex testing and optimization process, with different success criteria at each stage, over an extended period.

Energyhelpline.com selected HP Optimost because it was able to meet these demands with its powerful multivariate testing, segmentation and optimization capabilities backed up by a dedicated consulting team to help design, implement and report on tests.

The ongoing testing process is delivering consistent, incremental improvements to the customer journey and conversion rates. One such test produced an uplift in overall conversions of almost 10 percent.

HP Optimost tests multiple combinations of content, design, layout, pricing and offers to real customers to identify the combinations that generate the best results. This allows marketers to create and run highly sophisticated multivariate tests. HP Optimost can be delivered hosted, on-premises or as a self-service platform.

“Our aim is to provide a reliable and easy-to-use service for our customers so that they can save money at the same time as finding the energy suppliers that are right for them,” said Aamir Baloch, head of Information Technology, Energyhelpline.com. “HP Optimost and its services team have aided us in increasing our conversion rate and driving our business forward to suit the needs of our customers.’’

“HP Autonomy offers innovative and reliable technology which enables businesses to differentiate themselves from their competition,” said Rafiq Mohammadi, general manager, Marketing Optimization, HP Autonomy. “By applying the insights from HP Optimost, the web and marketing team can boost their productivity, and are able to offer customers a unique online experience.”

Additional information about the HP Optimost is available at www.autonomy.com/products/optimost.

About HP Autonomy
HP Autonomy is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages. Autonomy’s powerful management and analytic tools for structured information, together with its ability to extract meaning in real time from all forms of information, regardless of format, are a unique tool for companies seeking to get the most out of their data. Autonomy’s product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Additional information is available at www.autonomy.com.

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