News Advisory: January 09, 2018

HP showcases power of digital décor printing in designer curated rooms at Heimtextil

Introduces HP Indigo Wallpaper solution to transform wallpaper market

FRANKFURT, Germany, Jan. 9, 2018 — Today at Heimtextil, HP Inc. unveiled a new collection of digitally printed interiors in designer curated rooms, each serving a specific purpose, as HP continues to grow digital décor printing opportunities for print service providers and creative possibilities for designers.

HP also introduced HP Indigo Wallpaper, an HP Indigo 20000 Digital Press solution for wallpaper manufacturers to transition from analog production to a digital color printing process with gravure quality, and benefit from on-demand printing, faster time-to-market, and reduced waste.

In collaboration with a team of designers led by Jennifer Castoldi, each concept room at HP’s Heimtextil booth tells a story that comes to life using HP Latex and HP Indigo décor printing technology. The designs tackle contemporary issues such as aging, sustainability, global warming and endangered species in interior settings including a living room, bedroom, bathroom, kitchen, and dentist’s ’s office.

“With HP digital décor printing, interior design applications have amazing possibilities. Any idea of any size can come to life anywhere, on wallcoverings, printed flooring, textiles and furniture,” said Castoldi, CEO and Chief Creative Director, Trendease International. “This technology is a creativity enabler providing new opportunities to designers.”

Growing décor opportunities with HP digital

The HP Indigo Wallpaper launch is yet another example of the growing HP print technology portfolio for décor.

For high-volume endless printing or a new design every meter, the new HP Indigo 20000 Digital Press Wallpaper solution is capable of producing endless printing at 1515 sq.m. per hour with a 74 cm width.

The industry-proven HP Indigo 20000 is digitally programmed for repeat, frameless printing, making it ideal for repeated pattern wallpaper applications and more. Wallpapers for the press are available to HP customers through suppliers such as Felix Schoeller and Van Merksteijn.

HP also recently announced a new range of durable textiles certified for HP Latex printers to produce soft signage and décor applications, combining durability and outstanding print quality with the benefits of water-based HP Latex technology. The new textiles from select media vendors1 expand possibilities for durable HP Latex printing for soft signage and also enable new décor applications, including curtains and blinds, cushions, lampshades, and bags, on materials made from 100% cotton, cotton linen or polyester. Some of the new textiles can also achieve washability with a heating process after printing.

HP Latex water-based inks now also received ECO PASSPORT Certification from Oeko-Tex®, for textile applications. Key benefits of Latex printing technology are print quality and sustainability benefits.

“The environmental strengths of Latex are unbeatable, making it the technology the choice of hospitals and schools,” said Terry Raghunath, Business Development Manager for HP printed decorative applications. “With our Latex water-based technology, there is no odor during or post-production. Prints are bright and detailed from material to material, printers can deliver a wide range of applications and formats.”

HP at Heimtextil 2018

The HP booth (Hall 6, C11) features HP’s latest collection of digitally printed design and décor applications. From a dentist’s office with antibacterial wallpaper, to a lounge with sound absorbing sofas and OLED Wallpaper, the rooms show what’s possible with digital printing in interior design and customized interior decoration, of any scale. Additional booth highlights:

  • The new HP Indigo Wallpaper solution in the living room, including décor items capturing photo memories.
  • Wallcovering printing demos on the HP Latex 570 Printer.
  • Retail store shop window with soft signage.
  • Renowned design consultant Jennifer Castoldi will be at the HP stand to talk about what HP and digital printing can make possible, in addition to the hottest trends in the industry.
  • Representatives from HP and its media partners will be available to explain opportunities for digital design with wallpaper, textile and soft signage solutions.
  • Booth tours taking place each day at 11 a.m. starting at reception.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.


  1. Information on certified media is available for customers in the HP Media Locator, in HP PrintOS.

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About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.